Virtual Workshop
Manager Communications Workshop
A virtual masterclass on empowering managers to lead their teams with confidence and trust.
Managers are the first people employees turn to with questions, concerns and ask, “wait, what does this mean for us?” They are expected to translate company strategy, big changes and daily updates in equal measure while juggling operational demands and the daily grind of keeping teams moving. They need communications experts like you who can make sense of the deluge of information with an easy-to-implement communications playbook that doesn’t require a heavy lift.
Join us on Wednesday, Sept. 2 for this hands-on Ragan workshop for practical, real-world solutions to improve your manager communications across the enterprise. Hear from practitioners and manager comms experts on ways for managers to communicate with clarity, confidence and credibility while leveraging AI in authentic ways.
You’ll come away from this workshop with practical and accessible manager toolkits, conversation guides, templates and other tools that will actually get used, turning managers into trusted leaders for their teams.
This fast-paced workshop will address the challenges with communicating to remote, frontline, deskless and global teams. Don’t miss out – register today!
You'll Leave Ready To:
- Build a manager communications program that drives understanding, alignment and trust.
- Turn managers into confident communicators who reinforce your messages.
- Use AI to create authentic manager communications faster and at greater scale.
- Deliver practical resources managers will actually use.
- Return to work with tools, templates and a roadmap you can put into action immediately.
AGENDA
Managers are expected to translate company strategy, answer employee questions and keep work moving. This session gives you a framework for designing communications that reduces complexity, builds confidence and turns managers into more effective leaders. You will learn:
- Anatomy of an Effective Cascade: What successful information flow looks like in matrixed organizations and how to adapt your comms for remote, in-office, deskless and dispersed workers.
- Leadership Message Map: Techniques to turn executive updates into practical manager resources, including templates, talking points and conversation guides.
- Building Bridges: How to engage and build trust beyond the written word, including manager-only channels and town halls.
- Confidence Through Conversation: How to equip managers to answer employee questions, facilitate discussions and reinforce key business priorities.
With your workshop peers, you’ll create a comms cascade timeline for an upcoming change transformation. Together, you’ll determine the flow of information, timing and what managers need to reduce information overload while improving clarity.
Gut check: If a manager can’t use a toolkit in five minutes or less, it’s useless. Here’s how to give managers the practical resources, tools, templates and talking points they need to convey initiatives. You will learn:
- The Source of Truth: What belongs in a manager's toolkit and best practices for when each resource should be delivered.
- AI-Powered Voice: How to use custom GPTs to take executive talking points and adapt to a manager’s voice to customize messaging in minutes.
- New Manager Training: What belongs in your onboarding documentation for new managers, and how to train managers in the storytelling strategies they need.
- Stand-Up Toolkits: What works for managers of deskless workers such as factory, healthcare or retail, including daily huddles, and how comms can support their verbal delivery.
Using a sample business announcement, you’ll learn to build a modern-day manager toolkit that includes the right mix of talking points, FAQs, meeting guides, videos and frontline-friendly resources.
How can managers assess whether their communications have been effective? In this session, we’ll show you how to produce relevant, impactful findings that ladder up to KPIs to assess and refine your manager comms strategies.
- Trust Through Conversation: How to train managers to answer employee questions and acknowledge uncertainty authentically while reinforcing business priorities.
- Surveys and Continuous Improvement: Leverage AI and discover how to monitor, measure and level up your manager comms efforts using surveys and other tools to track employee sentiment.
- Continuous Improvement: How to extract actionable insights to optimize message retention, compliance and employee engagement for culture-building moments that drive workforce retention.
- Feedback Loops: How to ensure two-way feedback so your organization acts on the input, insights and intel collected by managers to inform future communications.
Learn how to define and track the metrics that demonstrate the impact of manager communications. You'll identify meaningful KPIs, build simple measurement frameworks and connect manager communication efforts to employee engagement and business outcomes.
WHY ATTEND?
Rethink Team Silos: Build agile “tiger teams” with shared workflows that align communications, social media and marketing around common business goals and audience needs.
Get More Value From Every Content Investment: Learn how to extend the lifespan and impact of your strongest content across channels, audiences and business functions.
Turn Audience Intelligence Into Action: Use social listening and reputation insights to guide content planning, strengthen messaging and identify emerging opportunities.
BONUS MATERIALS: YOUR DIGITAL TOOLKIT
Every participant receives access to a collection of resources designed to strengthen long-term mastery of manager comms.
- 5 Tips for Administering an Employee Survey
- Internal Change Management Message Template
- Benchmarking for Internal Communicators
PRESENTERS
| Rates | |
|---|---|
| Registration | $699 |
| Nonprofit/Gov/Edu Registration | $675 |
| Ragan Insider Registration | $645 |
Included: 2.5-hour live workshop, breakout sessions and digital toolkit of bonus materials.
Can't make it on September 2? All attendees will receive a recording of the webinar.
WHO SHOULD ATTEND?
This workshop is designed for communicators who help managers make sense of change, reinforce business priorities and keep employees informed. If you're responsible for creating manager communications or helping team leaders communicate with confidence, then this is the workshop for you.
Participants of this workshop include:
- Internal Communications Managers and Directors
- Employee Experience and Engagement Leaders
- Corporate Communications Professionals
- HR Communications Professionals
- Change Communications Specialists
- Executive Communications Professionals
- Organizational Change and Transformation Leaders
- Culture and People Communications Teams
- Comms and People Leaders Supporting Frontline, Deskless, Remote or Global Workforces
WONDERING IF YOU SHOULD ATTEND?
Here’s what past attendees are saying about Ragan and PR Daily Events!
Ragan continues to provide top-notch, professional content that is beneficial to a wide range of employees, senior leaders and executives.
Highly practical and relevant for communications leaders.
Time with communications peers to sharpen best practices and dig into real-world case studies is more important than ever. Communications can feel oddly isolating at times, and it was reaffirming to be in a room, even virtually, with other communications pros.
This has truly been one of the best virtual courses I've ever taken. Thanks to my IC peers for the lively chat discussions and LinkedIn connections, to our instructors each session for such insightful and engaging content, and to the Ragan team!
Ragan's training resources – articles, webinars and conferences – have been critical for my personal development and that of my team. Having worked at my firm for more than 20 years and now as a leader of multiple teams, it's critical I bring an outside-in perspective to ensure the change communications counsel and support we're providing our firm is relevant and impactful. Ragan is an important source to help us with these insights.
[email protected] or by calling 800-878-5331.
Frequently Asked Questions
About Manager Communications Training
What is manager communications?
Manager communications is the practice of equipping people managers with the information, messaging and tools they need to communicate effectively with their teams.
Strong manager communications help leaders explain company strategy, organizational change, business priorities and day-to-day decisions with clarity and confidence. Effective manager communications improve employee understanding, trust, engagement and alignment while creating a more consistent communication experience across the organization.
Why are manager communications important?
Managers are one of the most trusted sources of information for employees. They are often the first people employees turn to with questions about organizational change, company strategy, leadership decisions and workplace initiatives.
Without effective manager communications, important messages can become inconsistent, misunderstood or ignored. Organizations that invest in manager communication training help managers communicate with greater confidence, reinforce leadership priorities, build employee trust and create stronger two-way communication throughout the organization.
What is a manager communications strategy?
A manager communications strategy is a structured plan for helping managers consistently communicate important information to employees.
An effective strategy includes communication cascades, manager toolkits, talking points, meeting guides, feedback channels, measurement and ongoing manager support. The goal is to ensure managers have the confidence and resources they need to communicate clearly during both everyday operations and periods of organizational change.
What is the Manager Communications Workshop?
Ragan's Manager Communications Workshop is a live virtual manager communication training program designed for communications, HR and employee experience professionals who want to build stronger manager communication programs.
During this interactive internal communications workshop, you'll learn how to create communication cascades, build manager toolkits, leverage AI responsibly, improve manager confidence, measure communication effectiveness and give managers practical resources they will actually use. You'll leave with templates, conversation guides and implementation strategies you can begin using immediately.
Who should attend the Manager Communications Workshop?
This Manager Communications Workshop is designed for communications, internal communications, HR and employee experience professionals responsible for helping managers communicate more effectively across their organizations.
Ideal attendees include:
- Internal communications professionals
- Employee communications leaders
- HR communications teams
- Employee experience professionals
- Executive communications professionals
- Change communications specialists
- Organizational change leaders
- Corporate communications teams
- Culture and engagement leaders
- Communications professionals supporting frontline, deskless, hybrid, remote or global workforces
Whether you're building a manager communications strategy from scratch or improving an existing program, this workshop provides practical frameworks you can immediately implement.
What will I learn?
You'll learn how to build a successful manager communications strategy that improves employee understanding, strengthens trust, supports organizational change and helps managers communicate with greater confidence. This manager communications training focuses on practical skills you can immediately apply within your organization.
Topics include:
- Building an effective manager communications strategy
- Designing communication cascades
- Creating manager communication toolkits
- Developing talking points and conversation guides
- Supporting managers during organizational change
- Improving communication with frontline, deskless and remote employees
- Using AI to strengthen manager communications responsibly
- Creating stronger two-way communication and feedback loops
- Measuring manager communication effectiveness
- Building KPIs that demonstrate business impact
Every session focuses on practical strategies you can immediately apply within your organization.
What is a manager communications toolkit?
A manager communications toolkit is a collection of practical resources that helps managers communicate consistently and confidently with their teams.
A modern manager toolkit may include talking points, FAQs, meeting guides, email templates, presentation slides, videos, AI-assisted messaging, discussion guides and change communications resources. This workshop teaches you how to build manager toolkits that managers will actually use instead of lengthy documents that often go unread.
What is a communication cascade?
A communication cascade is the structured process of sharing important organizational information from senior leadership through managers and ultimately to employees.
An effective communication cascade ensures managers receive information first, understand the business context, anticipate employee questions and have the resources needed to reinforce key messages consistently across the organization. This workshop teaches proven communication cascade frameworks that improve message clarity while reducing confusion and information overload.
How can managers communicate organizational change more effectively?
Successful organizational change depends on managers who can explain why change is happening, answer employee questions and reinforce leadership messaging with confidence.
This workshop teaches practical change communications strategies, conversation frameworks and manager toolkits that help managers lead through uncertainty, increase employee understanding and build trust during periods of organizational change.
Will this workshop cover change communications?
Yes. Manager communications play a critical role during organizational change, mergers, restructuring, technology implementation, AI adoption and business transformation.
You'll learn how to prepare managers for change conversations, provide practical communication resources, answer difficult employee questions, reinforce leadership messaging and help employees navigate change with greater confidence.
Will this workshop cover AI for manager communications?
Yes. AI is becoming an essential part of modern manager communications. You'll learn practical ways to use AI to strengthen manager communications without sacrificing authenticity, including adapting executive messaging, creating customized talking points, building communication toolkits faster and supporting managers with scalable communication resources while maintaining trust and credibility.
How do you measure manager communications?
Effective manager communications should be measured using meaningful communications metrics and business outcomes rather than simply tracking message distribution.
This workshop explores communications measurement frameworks for measuring manager communication success through employee understanding, engagement, manager confidence, communication consistency, feedback quality, survey results and organizational outcomes. You'll also learn how to build KPIs and executive dashboards that demonstrate the business value of manager communications.
Is this workshop technical?
No. This workshop is designed for communications, HR and employee experience professionals, not software developers or technical specialists.
The focus is on manager communications strategy, communication planning, employee engagement, AI-assisted communications and practical implementation rather than programming or technical systems.
Will I receive templates and tools?
Yes. Every participant receives practical resources that can be adapted immediately for their organization, including manager communication templates, benchmarking resources, employee survey guidance and change communications materials. Throughout the workshop, you'll also build frameworks, conversation guides and manager communication resources you can begin using right away.
Can I watch the workshop later if I can't attend live?
Yes. If you're unable to attend the live workshop, you'll receive access to the recording so you can learn on your own schedule and revisit the content whenever you need it.
How long is the Manager Communications Workshop?
The Manager Communications Workshop is a live 2.5-hour virtual workshop featuring expert instruction, interactive exercises, breakout discussions and practical learning designed for immediate application. Participants also receive valuable digital resources and access to the workshop recording.
Why choose Ragan's Manager Communications Workshop?
Ragan's Manager Communications Workshop combines proven communication strategies, expert instruction, hands-on exercises and practical tools specifically designed for today's communications professionals.
Rather than focusing on theory alone, you'll leave with a manager communications strategy, communication cascade models, manager toolkits, AI-powered workflows, templates and measurement frameworks you can immediately implement to strengthen manager effectiveness, improve employee trust and drive better business communication.
What makes this Manager Communications Workshop different?
Unlike general leadership or management training, Ragan's Manager Communications Workshop is designed specifically for communications and HR professionals responsible for building manager communication programs. Rather than focusing on management theory, you'll learn practical frameworks, communication toolkits, AI workflows, communication cascade models and measurement strategies that can be implemented immediately to improve manager effectiveness and employee communication.
Who do I contact with questions?
For registration, sponsorship or speaker questions about Ragan's Manager Communications Workshop, please contact the appropriate member of our team:
Registration contact: Shallon Blackburn, Director of Client Services
Sponsorship opportunities: Hannah Lavelle, Executive Director of Sales
Programming and speaking inquiries: Alyssa Smith, Senior Director of Event Programming
How do I register?
Register directly at the event registration link.
