Have you reserved your seat?
In a time when “going viral” has taken on an entirely new meaning, how can your tweet, photo or video post break through the noise to start conversations that cultivate community?
While there’s no quick path to dominating a platform’s news feed, learning how you can effectively engage your audience with content that earns followers and creates customers is the best way to ensure your brand or organization reaches its full potential on social media.
At this conference, you’ll learn secrets for crafting and sharing the stories that drive clicks, strategies for leading and being part of inclusive, timely campaigns across your social media channels and best practices for implementing the most dynamic, future-forward strategies to engage audiences in new ways.
Plus: Discover the latest tools and tech to accelerate your social media strategy.
WHAT YOU'LL LEARN
- How brand voice and brand reputation work together to inform your messaging and marketing strategies can shape your strategy around cause marketing
- How your social media can spotlight employee influencers and brand advocates
- How to unleash Facebook, Instagram, TikTok and LinkedIn to deepen customer trust and loyalty
- The truth about the impact of the crypto crash and NFTs on larger marketing goals
- A non-stop, immersive journey through best practices from your peers who are making social media magic!
BE OUR GUEST AND MEET YOUR HOST
Brian Fanzo
Founder and CEO - iSocialFanz - @iSocialFanz
Brian Fanzo is a digital futurist keynote speaker who translates the trends of tomorrow to inspire virtual change today. His customized and personalized programs showcase real-world stories and examples of forward-thinking people and businesses. He teaches companies of all sizes how to leverage technology in real-time in order to engage their customers at the right time. Brian has a gift for bringing people together online and offline. He has worked in 76 countries, highlighting his passion for change, collaboration, and technology. Read full bio.
SPEAKERS
INTERESTED IN SPEAKING?
Please reach out to Content Director
Joyceann Garippa.
AGENDA
Attend three days of information-packed sessions and inspirational keynotes on the magical grounds of Disney World.
With increased engagement to podcasts and social audio platforms like Clubhouse and Twitter Spaces, the ability for audiences to listen in has created new touchpoints for connection and opportunities for unfiltered conversation. In this interactive workshop, we’ll look at what goes into producing and promoting a successful podcast, as well as an engaging live audio broadcast. We'll even even host one live with you — our audience — to demonstrate how the conversation can be repurposed into a podcast that doubles as meaningful thought leadership content for your brand. You'll discover:
- Considerations before launching a podcast, including the best platforms to consider
- Essential equipment on a budget — from XLR or USB mics to recording and editing software (and more)
- Anatomy of podcast show development including content strategy, structure and production- and building for listener affinity
- How to launch a live social audio conversation on the fly (yes, we'll do this demo live together!)
- The top social audio channels and how to integrate them into your podcasting plans
- Tips for opening the conversation to your audiences on ANY platform you choose
- And much more . . .
(provided onsite)
It’s no secret that Search Engine Optimization (SEO) plays a pivotal role in your digital marketing and social media strategies, and SEO competencies are increasingly required for marketers and communicators alike. In this interactive session, you’ll walk away with tailored advice needed to start building a robust SEO strategy for your brand. You'll also learn how to use social media to help underscore your SEO approach, as well as how to build a flexible strategy that evolves with business priorities and audience acquisition.
Designing impactful brand videos, images and other visual assets doesn’t always require the needs of a graphic designer or an investment in expensive software. In this interactive workshop, you’ll learn practical, platform-specific visual storytelling practices that follow sound aesthetic design principles to help your campaigns reach their full potential.
Join us at Phin’s Bar in the Dolphin hotel for a casual cash-bar meet up with other attendees and sponsors.
Morning walk will meet at 7:15 in the Dolphin lobby, resort side where the doors lead to the boardwalk.
In this opening session, we'll set the virtual stage by sharing some fresh findings extracted from new research by Ragan, along with other social media insights and trends you need to know.
Crises are bad enough. Social media makes them so much more difficult to handle because of the speed with which they both cause and amplify them – to a global audience. And too often brands engage online without seeking any input from the enterprise center. In this session, Jano Cabrera, chief communications officer at General Mills, counsels brand managers on the first steps to take when crisis hits, where to get the answers you need and how to best provide them to all key stakeholders.
If a picture’s worth a thousand words, then a video must be priceless. While ‘pivot to video’ was a running joke before March 2020, the always online audience of today possesses a diminishing attention span that can best be captured with a holistic, intentional video strategy. This session spells out real-world videographer tactics and proven secrets of success that you can plug into your social media strategy now to boost reach and results on any channel:
You’ll learn:
- Software tips for going live quickly with broadcasts that are low lift and high quality
- On-camera design and branding considerations to make your spokespeople stand out
- Quick tech recs and shooting tips for getting the most out of your equipment
- The director's seat: Advice for on-air talent, including speech and style tips
- Approaches to repurposing video content to get the most mileage from your efforts
Bringing stories to life with video makes messages more compelling and easier to retain. No form of content is more effective for storytelling than video, and digital savvy brands are quick to understand this. In this 10-minute lightning talk, you'll discover how you can leverage the power of video + storytelling to better connect with your audiences.
Sometimes the best way to tell your brand story is to promote your campaigns alongside larger newsy topics, trends and conversations as they unfold. In this session, we’ll look at why organic reach may be harder to come by these days to understand how strategically targeted paid social campaigns position your brand at the center of appropriate conversations to help you reach the prospects and customers who matter most.
You’ll learn:
- Where paid social fits into your larger sales funnel and conversation strategy
- Tips for defining your budget, target audience and campaign length — including suggestions for coupling
targeted databases with your paid strategies for greater engagement - New trends and opportunities to be aware of on TikTok (average user is now 37+), Facebook and Instagram
- Best practices for composing platform-tested ad copy and visuals that drive conversions
- How to move beyond starter tactics on paid social like boosting posts and refine your strategy
- What's next: Pending algorithm changes and what to expect from the future of paid social
There’s no “one-size-fits -all” approach to crafting a social messaging strategy, so how do you write social copy that sparkles and sings? In this session, we’ll review some time-tested tactics for writing on social media that drives conversation and illuminates your brand voice.
You’ll learn:
- The ideal length and structure of social posts on Facebook, Instagram, Twitter and LinkedIn for optimal performance and engagement
- Tips for tastefully inserting questions and CTAs into your social copy
- Best practices for quoting and summarizing larger pieces of content in your social copy
- Strategies for crafting multiple, distinct posts around the same campaign or piece of content
Everyone gets excited about new trends and technologies, but successful adoption requires a culture that enables and supports change. It also requires an understanding that even in a digital world, your key stakeholders - internal and external - crave that personal, human connection. In this session, Brian Fanzo, founder and CEO of iSocialFanz, shows you the path by spotlighting the tools and tactics you need to bring your organization into the cutting-edge future. You'll leave this inspiring, informative keynote armed with:
- Examples and scenarios where technologies such as artificial intelligence (AI), augmented reality (AR), deep learning and digital tokens are being leveraged to provide personalized virtual experiences
- The 3 Ts required to create synergy between our need to humanize and personalize our business while also innovating and leveraging technology and social media
- A game plan to study and track the emotional storytelling methods being used today while creating a strategy that leverages "virtual emotions" using the innovations of tomorrow
A new wave of consumers is emerging, known as Generation Z. In 2020, Gen Z accounted for more than 40% of consumers in the US. But, marketing to the new generation remains somewhat of a challenge for many brands.
It’s more than possible to connect with Gen Zers, you just need to know how to get their attention. In this session, we'll uncover the secrets to reaching Gen Z with video and explore five proven video marketing strategies that work.
In this session, we'll:
- Explore the new wave of consumers
- Discover how to use video to reach Gen Z
- Create authentic content using trending platforms
- See how videos drive traffic and engagement
- Make websites more engaging with video
By the end of this year, TikTok is expected to reach 1.5 billion users, anchored by marketers who embraced the short-form video platform’s unique ability to simultaneously entertain and engage Gen Z with branded challenges, educational content and more. In this session, we’ll explore how to craft social videos on TikTok that keep emerging audiences watching.
You’ll learn:
• Tips for creating branded content that also offers value to your audience through inspiration, education and humor
• How brands crowdsource audience content on TikTok to recruit talent
• Platform-specific tips for working with influencers on your brand channel.
Following the rebrand of its parent company to Meta, Instagram has remained a vital engagement channel to brands as the platform added tools to meet changing user behaviors and provide value to its business customers. In this session, we’ll look at some of these new features to explore how they can help you learn more about your customers by creating more immersive, accessible touchpoints for conversation and engagement.
You’ll learn:
- The latest shifts to the IG algorithm and what it means for your campaigns
- An overview of new and recent features including live rooms, story caption stickers, remix reels and more
- Tips for using Instagram’s professional dashboard feature to track your performance and grow your audience
- How recent tweaks to the Insights feature allow you to measure various platform features together
Marketers and communicators recognize the need to measure the impact of their social media efforts. Most realize it's good to understand the value of quantitative metrics (likes, shares and comments). However, it can be tricky to identify qualitative metrics and align them to organizational goals. David Murray, the social media manager at Blue Cross Blue Shield of Michigan, shares an approach that will help you collect and report on the right social media KPIs and ROI indicators that build unique value for your channels.
You’ll learn:
- Where to start in building a data-driven social media strategy
- How to move beyond vanity metrics to learn about follower engagement
- The connection between data + content + trends that influence analytics
- How to identify the unique value of each of your social channels
After a day of inspirational keynotes, it’s time to save the galaxy! Join colleagues, social media leaders and special Disney guests at EPCOT for this one-of-a-kind networking cocktail party that includes the opportunity to experience Disney’s all-new family thrill coaster, Guardians of the Galaxy: Cosmic Rewind, viewing of the nighttime spectacular “Harmonious” and other can’t miss fun!
In an age when audiences and customers alike demand that the social platforms they use align with their beliefs, Pinterest has demonstrated time and again what leading with your values looks like. In this opening fireside, Pinterest CCO Dr. LeMia Jenkins Thompson will chat with Ragan Editor-in-chief Justin Joffe about how some of the platform's boldest initatives and partnerships were borne from its culture and commitment to do right by employees and users alike.
A big mistake companies make on social media is not bringing much personality or flair to their social media content and presence, regardless of platform. Dry content doesn’t fly anymore–it can’t compete with the personality-driven content posted by creators on TikTok, Reels and even YouTube shorts. Join to hear how to tap into the power of creativity as your biggest lever for standing out.
You’ll learn:
- How to get more creative and innovative with your social media strategies
- Winning content and top performing posts—what’s working and what’s not
- The power of creative as your biggest way to optimize ads on social
- Why short form video are on the rise—and how to lean into creating more entertaining video content (instead of informational plays)
- Insights for finding your brand voice, personality and flair for a more engaging online presence
- What all of this means to your other digital marketing—including email
Podcast listenership has exploded in recent years, so it’s no surprise that more PR pros are focused on building relationships with key podcasters. To do this, PR pros need to connect with relevant podcasters, understand their pitching preferences and how to measure success. This 'snackable' session will focus on best practices for pitching podcasts and the podcast metrics that every PR pro needs to know. We’ll cover:
- How podcasters prefer to be pitched
- The best way to reach relevant podcasters
- Why listenership is a key metric for PR pros
According to Insider Intelligence, 22% of internet users around the world will be podcast listeners in 2023. In this case study, you’ll hear a brand storyteller share how they created and launched a podcast that drove brand awareness and engaged and educated its listeners.
You’ll learn:
- What to figure out before launching a podcast including content strategy, length, cadence and production process
- How to select, vet and prep guests who complement your host and contribute to your key goals
- Hosting, interviewing and moderating techniques that keep people listening
- Podcast metrics that illustrate success
In this session, three PR pros and marketing leaders will share case studies about how they implemented a winning campaign or initiative across their social media channels.
Morning walk will meet at 7:15 in the Dolphin lobby, resort side where the doors lead to the boardwalk.
In this opening session, we'll set the virtual stage by sharing some fresh findings extracted from new research by Ragan, along with other social media insights and trends you need to know.
Crises are bad enough. Social media makes them so much more difficult to handle because of the speed with which they both cause and amplify them – to a global audience. And too often brands engage online without seeking any input from the enterprise center. In this session, Jano Cabrera, chief communications officer at General Mills, counsels brand managers on the first steps to take when crisis hits, where to get the answers you need and how to best provide them to all key stakeholders.
No longer tasked with simply plugging pull quotes into scheduled posts, social media professionals must work in collaboration with marketing, communications and content teams while demonstrating the initiative and judgment to engage with audiences in the moment of greatest impact. In this session, our experts will share the new strategies and skills that social media champions must own to ensure that their social content is intentional, actionable and relevant.
You’ll learn:
- Strategies for determining your role’s impact on company-wide goals and KPIs
- How to incorporate new skill sets from other teams that empower you to execute a social strategy with increased autonomy in your organization
- Tips for getting your team to embrace accessibility best practices as a core part of your social strategy
As lines between marketing and content continue to disintegrate, effective marketing today requires top-notch content. How you craft a story can be just as important as the platform you choose to distribute it on. In this 10-minute lightning talk, you’ll learn journalistic techniques that can be applied to brands, and how going back to the basics can help you further connect with your audience.
When it comes to responses to national emergencies, scandals and more, your brand reputation can live or die on its social media channels. In this session, we’ll look at some of the major ways that a strongly defined brand voice can double as a shield to protect your brand reputation.
You’ll learn:
- Ways to craft brand voice guidelines that illuminate your values and serve as a north star for what you will and won’t respond to
- How to pick and choose what attacks are worth responding to based on each issue’s relevance to your brand
- Tips for responding to misinformation and disinformation with research and facts
- Strategies for tapping partner organizations and influencers to speak out on behalf of your brand
- Best practices for linking your social media responses to larger landing pages and resources
After figuring out how to work with your brand voice, your social team must understand its place in your organization’s larger crises management strategy with a monitoring plan that starts with listening and moves responses up the org chart as needed. In this session, we’ll explore how social media practitioners can craft crisis responses that work within the company’s larger framework to turn down the temperature and deepen customer trust.
You’ll learn:
- Scenario training tips for using social media dashboards to identify emerging issues
- How to design and deploy a social listening strategy on Facebook, Twitter, LinkedIn, Instagram and beyond
- Strategies for crafting social holding statements from pre-approved language
- Tactics for measuring your social monitoring efforts as part of a larger crisis plan
Everyone gets excited about new trends and technologies, but successful adoption requires a culture that enables and supports change. It also requires an understanding that even in a digital world, your key stakeholders — internal and external — crave that personal, human connection. In this session, Brian Fanzo, founder and CEO of iSocialFanz, shows you the path by spotlighting the tools and tactics you need to bring your organization into the cutting-edge future. You'll leave this inspiring, informative keynote armed with:
- Examples and scenarios where technologies such as artificial intelligence (AI), augmented reality (AR), deep learning and digital tokens are being leveraged to provide personalized virtual experiences
- The 3 Ts required to create synergy between our need to humanize and personalize our business while also innovating and leveraging technology and social media
- A game plan to study and track the emotional storytelling methods being used today while creating a strategy that leverages "virtual emotions" using the innovations of tomorrow
The influencer marketing world has changed a lot over the last decade. Consumers have changed how they consume information, social platforms have come and gone, and much more. In this session, we’ll talk about the five macro-trends in influencer marketing that you need to understand to adapt and succeed today.
You'll learn:
- The platform and content styles performing best today
- How to budget and measure influencer marketing the right way
- How UGC, paid social, and influencers are converging
- What works and what doesn’t when launching a new program
- How to best approach influencers for optimal results
By the end of this year, TikTok is expected to reach 1.5 billion users, anchored by marketers who embraced the short-form video platform’s unique ability to simultaneously entertain and engage Gen Z with branded challenges, educational content and more. In this session, we’ll explore how to craft social videos on TikTok that keep emerging audiences watching.
You’ll learn:
• Tips for creating branded content that also offers value to your audience through inspiration, education and humor
• How brands crowdsource audience content on TikTok to recruit talent
• Platform-specific tips for working with influencers on your brand channel.
Your organization no doubt made the shift to more of a remote workforce these past few years. But now that we’re moving out of pandemic necessities and into a new hybrid reality, expectations have shifted yet again. Just as different departments have different needs, meeting each employee where they are requires a people-first approach that makes time for conversations about mental health, workload and how leaders can best support their teams on an individual basis. In this panel discussion, two communications leaders will discuss how the pandemic changed the way they engaged their employees, offering tips for implementing communication software and strategies with the flexibility that today’s employees expect.
The pressure on brands to take a stand creates an opportunity for marketers and communicators alike to craft impact campaigns that drive meaningful conversations around your purpose work. In this session, we’ll look at platform-specific best practices for authentic, effective cause social impact communications and marketing on social media platforms.
You’ll learn:
- Strategies for determining what causes are appropriate to craft campaigns around with respect to your brand identity
- How to integrate the diverse experiences of your team into your cause marketing strategy
- Tips for being an ally on social to partner companies and organizations that share your values
- Examples of brands living up to their words
After a day of inspirational keynotes, it’s time to save the galaxy! Join colleagues, social media leaders and special Disney guests at EPCOT for this one-of-a-kind networking cocktail party that includes the opportunity to experience Disney’s all-new family thrill coaster, Guardians of the Galaxy: Cosmic Rewind, viewing of the nighttime spectacular “Harmonious” and other can’t miss fun!
In an age when audiences and customers alike demand that the social platforms they use align with their beliefs, Pinterest has demonstrated time and again what leading with your values looks like. In this opening fireside, Pinterest CCO Dr. LeMia Jenkins Thompson will chat with Ragan Editor-in-chief Justin Joffe about how some of the platform's boldest initatives and partnerships were borne from its culture and commitment to do right by employees and users alike.
From serving as heralds of brand purpose and culture to being the face of your new product or feature, it’s more important than ever to incorporate influencers into your marketing strategy. But how do you find the best fit among your brand enthusiasts—and how do you onboard them in a way that preserves an authentic voice and hits ROI goals? Case studies shared in this session have the answers.
You’ll learn:
- How to balance your paid strategies with authenticity — from setting expectations with influencers to working with outside agencies
- Ways to research and identify the right influencers and create a mutually beneficial partnership
- How to bolster your influencer agreements with expectations for posting cadence that align with larger marketing goals
- Examples of influencer campaigns that tapped into a culture of coaster enthusiasts, TikTok stars and even a gathering of mommy bloggers
- Successful ways to incentivize and reward your influencers (sometimes with experiences and access beyond financial considerations)
Podcast listenership has exploded in recent years, so it’s no surprise that more PR pros are focused on building relationships with key podcasters. To do this, PR pros need to connect with relevant podcasters, understand their pitching preferences and how to measure success. This 'snackable' session will focus on best practices for pitching podcasts and the podcast metrics that every PR pro needs to know. We’ll cover:
- How podcasters prefer to be pitched
- The best way to reach relevant podcasters
- Why listenership is a key metric for PR pros
The widespread brick-and-mortar store closures of the past two years were just confirmation of what many marketers already knew: E-commerce and social selling are fast becoming the way that most consumers shop. In this session, we’ll look at what’s next for e-commerce and social selling from the rise of livestream shopping to the decline of ad targeting, including new data privacy considerations that will affect how you reach customers.
You’ll learn:
- What new and expanded livestream shopping programs on Twitter and TikTok mean for your business
- The role that influencers and celebrity partnerships can play in your e-commerce strategy
- How incoming data privacy regulations can impact your e-commerce strategy
Despite the crypto crash, NFT enthusiasts and many big brands are keeping the party going. The optimism goes beyond a “buy the dip” mindset and centers around a “build market” mindset that underscores the continued rise of the creator economy. Join this timely session to hear how others are still embracing NFTs as viable, popular social incentives—and what all the Web3 churn means to digital markets, content creators and social media pros now.
You’ll learn:
- What’s working now: How brands and influencers are offering cryptocurrencies and NFTs as gifts, prizes and incentives for engagement—even amid the crypto crash
- Why metaverses still matter: The power of augmented reality (AR) in closing the gap between a real and a virtual customer experience
- Why the bar of entry for your brand to embrace Web3 features is lower than you think
- What you must know about creators gaining power in the media ecosystem
- First no- to low-cost steps your organization can take if you're buying the dip
In our closing fireside, we'll chat with Heather Brinckerhoff, head of social media marketing at QVC, about 10 lessons she learned during her first decade working in social media - with a focus on what the next decade will bring.
Morning walk will meet at 7:15 in the Dolphin lobby, resort side where the doors lead to the boardwalk.
In this opening session, we'll set the virtual stage by sharing some fresh findings extracted from new research by Ragan, along with other social media insights and trends you need to know.
Crises are bad enough. Social media makes them so much more difficult to handle because of the speed with which they both cause and amplify them – to a global audience. And too often brands engage online without seeking any input from the enterprise center. In this session, Jano Cabrera, chief communications officer at General Mills, counsels brand managers on the first steps to take when crisis hits, where to get the answers you need and how to best provide them to all key stakeholders.
Prominently including employees in your brand storytelling strategy is a proven way to spotlight your internal culture and values while attracting new talent. In this session, we’ll explore how to authentically center employees within your brand narrative in a way that both internal and external stakeholders will get onboard with.
You’ll learn:
- Platform-specific best practices for telling stories about your workforce
- How to encourage employee participation as an incentive for exceptional performance
- Image and design considerations to ensure the employees you spotlight accurately represent the diversity of your workforce
- How analytics can help shape content that resonates with internal and external audiences
65% of employees state their work is negatively affected by the amount of information they receive. The workplace is changing at a fast pace and as an IC practitioner, you need to craft the right employee communications strategy to stay on top of your game. This session will highlight the value of sophisticated, targeted and relevant internal comms, the value of building strong two-way relationships to create a more engaged workforce, and how to build true brand advocates.
An alarming number of disgruntled employees rely on social media to voice their frustrations and share private, proprietary company information. In this session, we’ll examine this trend to look at why it’s happening, what you can do next if it happens to your organization and how to prevent it from happening in the first place.
You’ll learn:
- The most common causes that drive employees to air their grievances
- Best practices when responding to internal leaks
- Listening strategies to catch widespread internal dissent before it spills out
- Preventative tactics for reinforcing internal policies in a nonthreatening way
Intranets and internal social networks continue to grow in popularity as a centralized gathering place for your multi-channel internal content. Far more than virtual bulletin boards, we’ll explore how these tools have become a lifeline for internal communicators hoping to share critical company updates, cultural milestones, career development content, wellness tips and much more.
You’ll learn:
- How Intranets and internal social networks provide outlets of recognition for dispersed employees
- Tactics for communicating critical company news and shifting procedures through your Intranet or internal social network
- Considerations to ensure these channels are easily accessible and viewable to employees wherever they are
Everyone gets excited about new trends and technologies, but successful adoption requires a culture that enables and supports change. It also requires an understanding that even in a digital world, your key stakeholders - internal and external - crave that personal, human connection. In this session, Brian Fanzo, founder and CEO of iSocialFanz, shows you the path by spotlighting the tools and tactics you need to bring your organization into the cutting-edge future. You'll leave this inspiring, informative keynote armed with:
- Examples and scenarios where technologies such as artificial intelligence (AI), augmented reality (AR), deep learning and digital tokens are being leveraged to provide personalized virtual experiences
- The 3 Ts required to create synergy between our need to humanize and personalize our business while also innovating and leveraging technology and social media
- A game plan to study and track the emotional storytelling methods being used today while creating a strategy that leverages "virtual emotions" using the innovations of tomorrow
Social media and influencer marketing don’t operate in a silo — they’re essential components to your overall PESO communications and media mix. Join to hear how one organization's PR and social media teams learned to play in the same social media sandbox to build trust and engagement with their various audiences. In this session Katrina Najm, social media lead at CDW will share the 101’s of launching and maintaining an employee advocacy platform, with examples of what’s working with their people-focused teams, including:
• The importance of getting leadership involved and helping them move from a click-per-view mentality to a more people-focused KPI
• How to move toward a targeted approach, with curated content focused on core groups that can then boost and share your message more effectively
• Showing the value of opting-in
• Building a hybrid between media relations and advocacy (Blur the lines between internal and external)
• And why it all comes back to data to help focus content and boost engagement
By the end of this year, TikTok is expected to reach 1.5 billion users, anchored by marketers who embraced the short-form video platform’s unique ability to simultaneously entertain and engage Gen Z with branded challenges, educational content and more. In this session, we’ll explore how to craft social videos on TikTok that keep emerging audiences watching.
You’ll learn:
• Tips for creating branded content that also offers value to your audience through inspiration, education and humor
• How brands crowdsource audience content on TikTok to recruit talent
• Platform-specific tips for working with influencers on your brand channel.
Giving an external platform to your organization’s biggest internal champions can put a human face on your culture, educate audiences to dispel misinformation about your business, create a touchpoint for customer engagement and so much more. In this session, we’ll look at why the best brand advocates can be found within.
You’ll learn:
- Visual, style and language considerations to guide your employee influencer
- How to collaborate with employee influencers when crafting messaging to ensure their talking points are on brand while in their authentic voice
- Strategies for deploying employee influencers to combat misinformation and disinformation
- Tips for creating a feedback loop with your employee influencers that activates their social listening skills to catch a potential crisis in wait
Not every brand story shared internally is worth showcasing to your external audiences, but those that are can easily be repurposed across various social media platforms and content channels. In this session, we’ll explore proven strategies for getting the most mileage out of your internal content and repurposing the gold into powerful thought leadership content.
You’ll learn:
- Tips for repurposing the most impactful moments from town halls and company events into social content
- How to pull multiple stories out of a leader’s single podcast or broadcast media guest spot
- Examples of how the same content can be tweaked and optimized to meet the best practices of various social media channels
After a day of inspirational keynotes, it’s time to save the galaxy! Join colleagues, social media leaders and special Disney guests at EPCOT for this one-of-a-kind networking cocktail party that includes the opportunity to experience Disney’s all-new family thrill coaster, Guardians of the Galaxy: Cosmic Rewind, viewing of the nighttime spectacular “Harmonious” and other can’t miss fun!
In an age when audiences and customers alike demand that the social platforms they use align with their beliefs, Pinterest has demonstrated time and again what leading with your values looks like. In this opening fireside, Pinterest CCO Dr. LeMia Jenkins Thompson will chat with Ragan Editor-in-chief Justin Joffe about how some of the platform's boldest initatives and partnerships were borne from its culture and commitment to do right by employees and users alike.
A brand voice is only as powerful as it is consistent, and that’s where composing a brand style guide comes in. In this session, we’ll explore how to compose and polish a brand style guide that maintains consistent language and messaging approaches across platforms while remaining flexible enough to meet the needs of each audience on social.
You’ll learn:
- What your brand style guide should include
- How your brand’s approach to grammar, syntax and sentence construction can mirror the way your various audiences communicate while remaining authentic and consistent to brand voice
- Examples of how certain stylistic approaches can vary depending on audience
Podcast listenership has exploded in recent years, so it’s no surprise that more PR pros are focused on building relationships with key podcasters. To do this, PR pros need to connect with relevant podcasters, understand their pitching preferences and how to measure success. This 'snackable' session will focus on best practices for pitching podcasts and the podcast metrics that every PR pro needs to know. We’ll cover:
- How podcasters prefer to be pitched
- The best way to reach relevant podcasters
- Why listenership is a key metric for PR pros
LinkedIn remains the platform of choice for brands looking to publish thought leadership content. In this session, we’ll look at how thought leadership content on LinkedIn has changed and how it has stayed the same over the last couple of years, while sharing best practices for spotlighting your internal and external work.
You’ll learn:
- About the new features on LinkedIn that can help you up the ante on your thought leadership game
- How to identify the target audience for your messages on LinkedIn
- Tips for optimizing your profile (and your executives’ profiles) so thought leadership content is seen by the widest audience possible
- Strategies for folding LinkedIn into your larger content plan
The Great Retention remains a very real trend for employers as employees leave their roles to pursue fresh opportunities, join vibrant communities and seek stronger workplace culture. In this session, we’ll explore how your brand can use its social media channels as a dynamic recruitment tool to show future talent why they should consider joining your organization — and remind current employees why they should stay.
You’ll learn:
- How to craft an inbound recruitment strategy that includes social media tactics at each stage of the journey to attract & retain diverse talent
- How thought leadership and designated brand ambassadors can create content that can increase retention & your talent pool
- New and emerging ways that marketers and communicators are utilizing video and partnering with influencers on social media channels in order to attract talent
Get Recognized!
Each registration comes with a personalized Social Media Conference Certificate of Completion for attending.
SPONSORS & PARTNERS
at [email protected] .
WHO SHOULD ATTEND?
You can’t afford to miss this if you work in:
- Marketing
- Digital communications
- Media relations
- Corporate communications
- Social media
- PR
- Public affairs
- HR
- Branding
- Global communications
- Public information
- Internal communications
- Corporate affairs
THE COMPANY YOU'LL KEEP
BACK LIVE AND BETTER THAN EVER!
Beyond the conference, enjoy exciting networking events, experiences, and all the magic Orlando has to offer!
Out-Of-This-Galaxy Networking Cocktail Party - Hosted by Disney Parks
After a day of inspirational keynotes, it’s time to save the galaxy! Join colleagues, social media leaders and special Disney guests at EPCOT for this one-of-a-kind networking cocktail party that includes the opportunity to experience Disney’s all-new family thrill coaster, Guardians of the Galaxy: Cosmic Rewind, viewing of the nighttime spectacular “Harmonious” and other can’t miss fun!
NETWORKING COCKTAIL PARTY
Mingle with colleagues, social media leaders and special Disney guests at this can’t miss networking cocktail party.
Grab your flip-flops and join your peers and conference speakers on the beach for a networking party sprinkled with Disney magic. Enjoy great conversations and superb food and drink.
LUNCHES ON THE LAWN
Looking to connect with colleagues on issues of shared interest? Or just get to know your colleagues over a great meal?
DISNEY MAGICAL EXPERIENCES
The conference takes place during the popular Food and Wine Festival. Enjoy Epcot while enjoying the adult-Disney experience at its finest. Extend your stay and receive:
- Room block rates
- Discounted Disney World Park Rates
 Conference |
All-Access Pass* |
Conference Recording |
|
| REGULAR RATE | $1,699 | $2,399 | $1099 |
| RAGAN INSIDER REGISTRATION | $1,449 | $2,149 | $949 |
| NONPROFIT/GOV/EDU REGISTRATION | $1,499 | $2,199 | $999 |
Nonprofit/Gov/Edu Discounts
Save an additional $200 off current rates.
Group Discounts
Would you and your team like to attend? Group pricing is available when registering!
RAGAN COUNCIL MEMBER DISCOUNTS
Membership includes free registration passes. Contact Shallon Blackburn for more information on becoming a member.
RAGAN INSIDER DISCOUNTS
Insiders receive $250 off current rates. Not a Ragan Insider? You can become one during registration for this event!
For those who can’t attend the conference live, an on-demand option is available during the registration process
*Register for the All-Access Pass to attend the conference plus all of the pre-conference workshops.
Disney’s Swan & Dolphin Resort
1700 Epcot Resorts Blvd
Lake Buena Vista, FL 32830
1888-828-8850
Swandolphin.com
We have secured a room block at Disney’s Swan & Dolphin Resort for conference attendees. The hotel reservation link will be sent to you after you register for the conference.
The conference fun doesn’t start and stop at the event! Follow us on socials and sign-up for update emails.
Contact us for group rates and share with friends!
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CONTACT
REGISTRATION
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312-960-4628
PROGRAM
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Conference
Presented by Ragan & PR Daily
SEPTEMBER 21-23, 2022
DISNEY WORLD, ORLANDO