Social Media
Conference

Presented by Ragan & PR Daily

SEPTEMBER 21-23, 2022

DISNEY WORLD, ORLANDO

DON'T MISS THE MAGIC

Have you reserved your seat?

In a time when “going viral” has taken on an entirely new meaning, how can your tweet, photo or video post break through the noise to start conversations that cultivate community?

While there’s no quick path to dominating a platform’s news feed, learning how you can effectively engage your audience with content that earns followers and creates customers is the best way to ensure your brand or organization reaches its full potential on social media.

At this conference, you’ll learn secrets for crafting and sharing the stories that drive clicks, strategies for leading and being part of inclusive, timely campaigns across your social media channels and best practices for implementing the most dynamic, future-forward strategies to engage audiences in new ways.

Plus: Discover the latest tools and tech to accelerate your social media strategy.

REGISTER NOW

WHAT YOU'LL LEARN

  • How brand voice and brand reputation work together to inform your messaging and marketing strategies can shape your strategy around cause marketing
  • How your social media can spotlight employee influencers and brand advocates
  • How to unleash Facebook, Instagram, TikTok and LinkedIn to deepen customer trust and loyalty
  • How social incentives like NFTs and cryptocurrencies contribute to larger marketing goals
  • A non-stop, immersive journey through best practices from your peers who are making social media magic!

BE OUR GUEST AND MEET YOUR HOST

Brian Fanzo

Brian Fanzo

Founder and CEO - iSocialFanz - @iSocialFanz

Brian Fanzo is a digital futurist keynote speaker who translates the trends of tomorrow to inspire virtual change today. His customized and personalized programs showcase real-world stories and examples of forward-thinking people and businesses. He teaches companies of all sizes how to leverage technology in real-time in order to engage their customers at the right time. Brian has a gift for bringing people together online and offline. He has worked in 76 countries, highlighting his passion for change, collaboration, and technology. Brian is also a virtual experience thought leader that's launched over 3k+ live streams and virtual events who consults, advises and coaches business and leaders how to create dynamic and engaging virtual experiences to stand out from the noise while capturing the attention of the disconnected virtual audience.

SPEAKERS

Founder and CEO
iSocialFanz
Read bio
KEYNOTER
Chief Communications Officer
General Mills
Read bio
KEYNOTER
CCO
Pinterest
Read bio
Head of Social Media Marketing
QVC
Read bio
Chief Operations & People Officer
ARPR
Read bio
Marketing, Social Media and Digital Communications Consultant
Ragan Consulting Group, Shaking Cup Media
Read bio
Senior Manager, Web Communications – Social & Sentiment
The Home Depot
Read bio
Digital Product Manager
UPMC Health Plan
Read bio
Global Head of Social Media
Intel
Read bio
Senior Director, Internal Communications and Engagement
U.S. Chamber of Commerce
Read bio
Digital and Media Strategist
Lobeline Communications
Read bio
Social Media Manager
St. Petersburg College
Read bio
Social Media Manager
Microsoft
Read bio
PR manager - Head of Midwest Division
Lobeline Communications
Read bio
Chief Digital & Social Officer
HUNTER
Read bio
Social Media Manager
City of Kansas City, Missouri (KCMO)
Read bio
Manager of Social Media Strategy and Analytics
United States Postal Service
Read bio
Manager of Social Media Strategy
Blue Cross Blue Shield
Read bio
Account Director, Digital
Fenton
Read bio
Lead, Volkswagen Content Studio
Volkswagen of America
Read bio
CEO/Founder
Green Buzz Agency
Read bio
Global Head of Virtual Reality, Go-to-Market & Content Partnerships
HP
Read bio
Anthony Quintano
Senior Manager of Visual Storytelling
TD Bank
Read bio
VP of segment content creation and digital integration
Disney Parks
Read bio
Author and CEO
brandRUSSO
Read bio
Such Sahni
Senior Vice President, Head of Brand Communications
Wells Fargo
Read bio
Senior manager, social media
Mall of America
Read bio
Communications Manager
Silfex
Read bio
Founder
The Vander Group
Read bio
Consultant, Content Marketing, Social Media & Sponsorship
Lincoln Financial Group
Read bio
Communications & Social Media Specialist
American Humane
Read bio

 

INTERESTED IN SPEAKING?

Please reach out to Content Director
Joyceann Garippa.

AGENDA

Attend three days of information-packed sessions and inspirational keynotes on the magical grounds of Disney World.

Wednesday, Sept. 21
11 A.M.–12:30 P.M.
Social Audio Workshop (on podcasts, live audio, and how they work together)

With increased engagement to podcasts and social audio platforms like Clubhouse and Twitter Spaces, the ability for audiences to listen in has created new touchpoints for connection and opportunities for unfiltered conversation. In this interactive workshop, we’ll look at what goes into a live audio broadcast – and even host one live – to demonstrate how the conversation can be repurposed into a podcast that doubles as meaningful thought leadership content for your brand.

12:30–1 P.M.
Snack Break

(provided onsite)

1–2:30 p.m.
SEO Workshop

While it’s no secret that Search Engine Optimization (SEO) plays a pivotal role in your digital marketing and social media strategies, an increased focus on sound writing and editorial practices mean SEO competencies are required for marketers and communicators alike. In this interactive session, you’ll walk away with tailored keyword and site structure advice needed to start building a robust SEO strategy for your brand and apply those to a larger multi-channel social media strategy.

Founder
The Vander Group
Read bio
2:30-3 p.m.
Networking Break
3–4:30 p.m.
Visual Storytelling

Designing impactful brand videos, images and other visual assets doesn’t always require the needs of a graphic designer or an investment in expensive software. In this interactive workshop, you’ll learn practical, platform-specific visual storytelling practices that follow sound aesthetic design principles to help your campaigns reach their full potential.

CEO/Founder
Green Buzz Agency
Read bio
Chief Digital & Social Officer
HUNTER
Read bio
6–8 p.m.
Opening Reception

Post-Reception Disney Trivia Competition

General Sessions
Thursday, Sept. 22
7–8:00 a.m.
Morning Walk with Industry Friends
8–9:00 a.m.
Networking Breakfast
9–9:15 a.m.
Opening Remarks + Trendspotting

In this opening session, we'll set the virtual stage by sharing some fresh findings extracted from new research by Ragan, along with other social media insights and trends you need to know.

9:15–9:45 a.m.
Keynote
Emerging from Emergency: Navigating Social Brand Crises

Crises are bad enough. Social media makes them so much more difficult to handle because of the speed with which they both cause and amplify them – to a global audience. And too often brands engage online without seeking any input from the enterprise center. In this session, Jano Cabrera, chief communications officer at General Mills, counsels brand managers on the first steps to take when crisis hits, where to get the answers you need and how to best provide them to all key stakeholders.

KEYNOTER
Chief Communications Officer
General Mills
Read bio
10-10:30 a.m.
Panel
New Collaborative Skills for Social Media Champions

No longer tasked with simply plugging pull quotes into scheduled posts, social media professionals must work in collaboration with marketing, communications and content teams while demonstrating the initiative and judgment to engage with audiences in the moment of greatest impact. In this session, our experts will share the new strategies and skills that social media champions must own to ensure that their social content is intentional, actionable and relevant.

You’ll learn:

  • Strategies for determining your role’s impact on company-wide goals and KPIs
  • How to incorporate new skill sets from other teams that empower you to execute a social strategy with increased autonomy in your organization
  • Tips for getting your team to embrace accessibility best practices as a core part of your social media strategy
  • Collaborative ways to manage scheduling and project management tools that lets your colleagues see what you’re doing without surrendering ownership
Lead, Volkswagen Content Studio
Volkswagen of America
Read bio
Social Media Manager
St. Petersburg College
Read bio
10:30-11 a.m.
Networking Break
11-11:30 a.m.
Panel
Protecting Brand Voice and Reputation in a Changed World

When it comes to responses to national emergencies, scandals and more, your brand reputation can live or die on its social media channels. In this session, we’ll look at some of the major ways that a strongly defined brand voice can double as a shield to protect your brand reputation.

You’ll learn:

  • Ways to craft brand voice guidelines that illuminate your values and serve as a north star for what you will and won’t respond to
  • How to pick and choose what attacks are worth responding to based on each issue’s relevance to your brand
  • Tips for responding to misinformation and disinformation with research and facts
  • Strategies for tapping partner organizations and influencers to speak out on behalf of your brand
  • Best practices for linking your social media responses to larger landing pages and resources
Such Sahni
Senior Vice President, Head of Brand Communications
Wells Fargo
Read bio
Account Director, Digital
Fenton
Read bio
Author and CEO
brandRUSSO
Read bio
11:45 a.m.–12:15 p.m.
Panel
The Modern Social Crisis Manager

After figuring out how to work with your brand voice, your social team must understand its place in your organization’s larger crises management strategy with a monitoring plan that starts with listening and moves responses up the org chart as needed. In this session, we’ll explore how social media practitioners can craft crisis responses that work within the company’s larger framework to turn down the temperature and deepen customer trust.

You’ll learn:

  • Scenario training tips for using social media dashboards to identify emerging issues
  • How to design and deploy a social listening strategy on Facebook, Twitter, LinkedIn, Instagram and beyond
  • Strategies for crafting social holding statements from pre-approved language
  • Tactics for measuring your social monitoring efforts as part of a larger crisis plan
Manager of Social Media Strategy and Analytics
United States Postal Service
Read bio
Global Head of Social Media
Intel
Read bio
12:25-12:40 p.m.
Keynote
Future-Ready Mindset: Where Digital Meets Personal

Everyone gets excited about new trends and technologies, but successful adoption requires a culture that enables and supports change. It also requires an understanding that even in a digital world, your key stakeholders — internal and external — crave that personal, human connection. In this session, Brian Fanzo, founder and CEO of iSocialFanz, shows you the path by spotlighting the tools and tactics you need to bring your organization into the cutting-edge future. You'll leave this inspiring, informative keynote armed with:

  • Examples and scenarios where technologies such as artificial intelligence (AI), augmented reality (AR), deep learning and digital tokens are being leveraged to provide personalized virtual experiences
  • The 3 Ts required to create synergy between our need to humanize and personalize our business while also innovating and leveraging technology and social media
  • A game plan to study and track the emotional storytelling methods being used today while creating a strategy that leverages "virtual emotions" using the innovations of tomorrow
Founder and CEO
iSocialFanz
Read bio
12:40–1:40 p.m.
Networking Lunch
1:45–2:00 p.m.
Tech Download
2:15–2:45 p.m.
Making Short-Form Magic on Tik-Tok

By the end of this year, TikTok is expected to reach 1.5 billion users, anchored by marketers who embraced the short-form video platform’s unique ability to simultaneously entertain and engage Gen Z with branded challenges, educational content and more. In this session, we’ll explore how to craft social videos on TikTok that keep emerging audiences watching.

You’ll learn:
• Tips for creating branded content that also offers value to your audience through inspiration, education and humor
• How brands crowdsource audience content on TikTok to recruit talent
• Platform-specific tips for working with influencers on your brand channel.

 

VP of segment content creation and digital integration
Disney Parks
Read bio
3–3:30 p.m.
Rethinking Hybrid Work: Engaging Employees in the Post-Remote Era

Your organization no doubt made the shift to more of a remote workforce these past few years. But now that we’re moving out of pandemic necessities and into a new hybrid reality, expectations have shifted yet again. Employees now want the tech and tools you use to center around the work they do—not just where they do it. In this session, you’ll learn:

  • The new principles and expectations driving post-pandemic hybrid work (think inclusivity, security and scalability) and how to ensure your digital toolkit is keeping up
  • How to tap into the rise of closed groups and employee comms tools across social media
  • Best practices for communicating with your team across messaging apps like Slack and Teams
  • Tips for maximizing productivity using project management tools like Trello and Asana

People plus tech: Inspiring ideas to use your tech stack to enable a healthier work-life balance so staff aren’t just more productive—but also happier, more engaged and more committed

3:45–4:15 p.m.
Achieving Social Inclusivity and Brand Purpose with Cause Marketing

The pressure on brands to take a stand creates an opportunity for marketers and communicators alike to craft cause marketing campaigns that drive meaningful conversations around your purpose work. In this session, we’ll look at platform-specific best practices for authentic, effective cause marketing on Twitter, Snapchat and more.

You’ll learn: 

  • Strategies for determining what causes are appropriate to craft campaigns around with respect to your brand identity
  • How to integrate the diverse experiences of your team into your cause marketing strategy
  • Tips for being an ally on social to partner companies and organizations that share your values
  • Examples of brands living up to their words
Account Director, Digital
Fenton
Read bio
4:30–5:00 p.m.
The Unsession: Crowdsourcing The Hottest Topics
6:30-8:30 p.m.
Dine-arounds with New Friends
Friday, Sept. 23
7-8 a.m.
Yoga with Mickey Mouse
8:30-9 a.m.
The Unsession Over Easy
9-9:30 a.m.
KEYNOTE
Get the Picture: How to Excel on Pinterest (and Other Visual Mediums)

431 million. That’s how many global monthly active users Pinterest has. Brand marketers and communicators can’t ignore those numbers. In this session, Pinterest CCO Dr. LeMia Jenkins Thompson drills deep into image selection, keywords, all sorts of pin types, and the many innovations being regularly introduced – all the while offering counsel that will help boost efforts on other visual platforms, too.

KEYNOTER
CCO
Pinterest
Read bio
9:45-10:15 a.m.
Panel
Influencer Marketing: Do's, Don'ts and What's Next

From serving as heralds of brand purpose and culture to being the face of your new product or feature, it’s more important than ever to incorporate influencers into your marketing strategy. But how do you find the best fit among your brand enthusiasts—and how do you onboard them in a way that preserves an authentic voice and hits ROI goals? Case studies shared in this session have the answers.

You’ll learn:

  • How to balance your paid strategies with authenticity — from setting expectations with influencers to working with outside agencies
  • Ways to research and identify the right influencers and create a mutually beneficial partnership
  • How to bolster your influencer agreements with expectations for posting cadence that align with larger marketing goals
  • Examples of influencer campaigns that tapped into a culture of coaster enthusiasts, TikTok stars and even a gathering of mommy bloggers
  • Successful ways to incentivize and reward your influencers (sometimes with experiences and access beyond financial considerations)
Senior manager, social media
Mall of America
Read bio
PR manager - Head of Midwest Division
Lobeline Communications
Read bio
Digital and Media Strategist
Lobeline Communications
Read bio
Social Media Manager
Microsoft
Read bio
10:15-10:45 a.m.
Networking Snack Break
10:45-11:05 a.m.
E-commerce and Social Selling

The widespread brick-and-mortar store closures of the past two years were just confirmation of what many marketers already knew: E-commerce and social selling are fast becoming the way that most consumers shop. In this session, we’ll look at what’s next for e-commerce and social selling from the rise of livestream shopping to the decline of ad targeting, including new data privacy considerations that will affect how you reach customers.

You’ll learn:

  • What new and expanded livestream shopping programs on Twitter and TikTok mean for your business
  • The role that influencers and celebrity partnerships can play in your e-commerce strategy
  • How incoming data privacy regulations can impact your e-commerce strategy
11:15-11:45 a.m.
Panel
How We Did It: 3 Social Media Success Stories

In this session, three PR pros and marketing leaders will share case studies about how they implemented a winning campaign or initiative across their social media channels.

Social Media Manager
City of Kansas City, Missouri (KCMO)
Read bio
Communications & Social Media Specialist
American Humane
Read bio
Consultant, Content Marketing, Social Media & Sponsorship
Lincoln Financial Group
Read bio
11:50-12:15 p.m.
Closing Fireside
Creating Magic Kingdoms: Social Media Lessons of “Mickey’s 10 Commandments”

Mickey Mouse and social media may not appear to have much in common. Yet “Mickey’s 10 Commandments” read like a recent social media job posting—even though they were first posted in the 1950s as training materials at Walt Disney Imagineering. Join this fun fireside to hear more about Walt’s influence on creating these timeless storytelling principles—and how they apply now more than ever to your social media strategies. You’ll discover:

  • Commandment #1: Know your audience—how to study your target audience and create engaging (social media) content specifically for them
  • Commandment #2: Wear your guests’ shoes—why good social media community management is underrated and simple steps to improve yours
  • Commandment #3: Tell one story at a time—how Disney trained Imagineers to break stories into bite-sized pieces to retain attention and what this means to your posts
  • Plus 7 more Imagineering Commandments—and how they’ll help you revisit your digital and social media plans, posts and budgets for 2023
  • You’ll also hear social media crisis and analytics lessons from our fireside guest and head of social media at a major B2C company (who also worked with Disney and other top consumer brands)
Head of Social Media Marketing
QVC
Read bio
12:15-12:30 p.m.
Baker’s Dozen Top Takeaways, Raffles and Closing Remarks
For PR, Branding & Marketing
Thursday, Sept. 22
7-8:00 A.M.
Morning Walk with Industry Friends
8-9:00 A.M.
Networking Breakfast
9-9:15 A.M.
Opening Remarks + Trendspotting (on Main Stage)

In this opening session, we'll set the virtual stage by sharing some fresh findings extracted from new research by Ragan, along with other social media insights and trends you need to know.

9:15-9:45 A.M.
Keynote
Emerging from Emergency: Navigating Social Brand Crises (on Main Stage)

Crises are bad enough. Social media makes them so much more difficult to handle because of the speed with which they both cause and amplify them – to a global audience. And too often brands engage online without seeking any input from the enterprise center. In this session, Jano Cabrera, chief communications officer at General Mills, counsels brand managers on the first steps to take when crisis hits, where to get the answers you need and how to best provide them to all key stakeholders.

10-10:30 A.M.
CASE STUDY
Social Media Video Tactics That Engage Stakeholders

If a picture’s worth a thousand words, then a video must be priceless. While ‘pivot to video’ was a running joke before March 2020, the always online audience of today possesses a diminishing attention span that can best be captured with a holistic, intentional video strategy. This session spells out real-world videographer tactics and proven secrets of success that you can plug into your social media strategy now to boost reach and results on any channel:

You’ll learn:

  • Software tips for going live quickly with broadcasts that are low lift and high quality
  • On-camera design and branding considerations to make your spokespeople stand out
  • Quick tech recs and shooting tips for getting the most out of your equipment
  • The director's seat: Advice for on-air talent, including speech and style tips
  • Approaches to repurposing video content to get the most mileage from your efforts
Anthony Quintano
Senior Manager of Visual Storytelling
TD Bank
Read bio
10:30-11 A.M.
Networking Break
11-11:30 A.M.
How to Engage Your Audience Using Paid Social

Sometimes the best way to tell your brand story is to promote your campaigns alongside larger newsy topics, trends and conversations as they unfold. In this session, we’ll look at why organic reach may be harder to come by these days to understand how strategically targeted paid social campaigns position your brand at the center of appropriate conversations to help you reach the prospects and customers who matter most.

You’ll learn:

  • Where paid social fits into your larger sales funnel and conversation strategy
  • Tips for defining your budget, target audience and campaign length
  • Best practices for composing platform-tested ad copy and visuals that drive conversions
  • How to move beyond starter tactics on paid social like boosting posts and refine your strategy
Marketing, Social Media and Digital Communications Consultant
Ragan Consulting Group, Shaking Cup Media
Read bio
11:45 A.M.-12:15 P.M.
Writing With Social Pizzazz

There’s no “one-size-fits -all” approach to crafting a social messaging strategy, so how do you write social copy that sparkles and sings? In this session, we’ll review some time-tested tactics for writing on social media that drives conversation and illuminates your brand voice.

You’ll learn:

  • The ideal length and structure of social posts on Facebook, Instagram, Twitter and LinkedIn for optimal performance and engagement
  • Tips for tastefully inserting questions and CTAs into your social copy
  • Best practices for quoting and summarizing larger pieces of content in your social copy
  • Strategies for crafting multiple, distinct posts around the same campaign or piece of content
12:25-12:40 p.m.
Keynote
Future-Ready Mindset: Where Digital Meets Personal (on Main stage)

Everyone gets excited about new trends and technologies, but successful adoption requires a culture that enables and supports change. It also requires an understanding that even in a digital world, your key stakeholders -­ internal and external - crave that personal, human connection. In this session, Brian Fanzo, founder and CEO of iSocialFanz, shows you the path by spotlighting the tools and tactics you need to bring your organization into the cutting-edge future. You'll leave this inspiring, informative keynote armed with:

  • Examples and scenarios where technologies such as artificial intelligence (AI), augmented reality (AR), deep learning and digital tokens are being leveraged to provide personalized virtual experiences
  • The 3 Ts required to create synergy between our need to humanize and personalize our business while also innovating and leveraging technology and social media
  • A game plan to study and track the emotional storytelling methods being used today while creating a strategy that leverages "virtual emotions" using the innovations of tomorrow
Founder and CEO
iSocialFanz
Read bio
12:40–1:40 P.M.
Networking lunch
1:45-2:00 P.M.
Tech Download
2:15-2:45 P.M.
Social Listening & Measurement Strategies to Gain Followers and Understand Behavior

Marketers and communicators recognize the need to measure the impact of their social media efforts. Most realize it's good to understand the value of quantitative metrics (likes, shares and comments). However, it can be tricky to identify qualitative metrics and align them to organizational goals. David Murray, the social media manager at Blue Cross Blue Shield of Michigan, shares an approach that will help you collect and report on the right social media KPIs and ROI indicators that build unique value for your channels.

You’ll learn:

  • Where to start in building a data-driven social media strategy
  • How to move beyond vanity metrics to learn about follower engagement
  • The connection between data + content + trends that influence analytics
  • How to identify the unique value of each of your social channels
Manager of Social Media Strategy
Blue Cross Blue Shield
Read bio
3-3:30 P.M.
Illuminating Instagram to Grow Your Audience

Following the rebrand of its parent company to Meta, Instagram has remained a vital engagement channel to brands as the platform added tools to meet changing user behaviors and provide value to its business customers. In this session, we’ll look at some of these new features to explore how they can help you learn more about your customers by creating more immersive, accessible touchpoints for conversation and engagement.

You’ll learn:

  • The latest shifts to the IG algorithm and what it means for your campaigns
  • An overview of new and recent features including live rooms, story caption stickers, remix reels and more
  • Tips for using Instagram’s professional dashboard feature to track your performance and grow your audience
  • How recent tweaks to the Insights feature allow you to measure various platform features together
Digital Product Manager
UPMC Health Plan
Read bio
3:45-4:15 P.M.
Networking Break
4:30-5:00 P.M.
The Unsession: Crowdsourcing The Hottest Topics (on Main Stage)
6:30-8:30 P.M.
Dine-arounds with New Friends
Friday, Sept. 23
7-8 A.M.
Yoga with Mickey Mouse
8:30-9 A.M.
The Unsession Over Easy (on Main Stage)
9-9:30 A.M.
KEYNOTE
Get the picture: How to excel on Pinterest (and other visual mediums) (on Main Stage)

431 million. That’s how many global monthly active users Pinterest has. Brand marketers and communicators can’t ignore those numbers. In this session, Pinterest CCO Dr. LeMia Jenkins Thompson drills deep into image selection, keywords, all sorts of pin types, and the many innovations being regularly introduced – all the while offering counsel that will help boost efforts on other visual platforms, too.

KEYNOTER
CCO
Pinterest
Read bio
9:45-10:15 A.M.
Going Meta: How to Upgrade Your Facebook and Insta Marketing Strategy in 2023

Facebook’s rebrand to Meta spurred a new commitment to address the concerns about the platform with fresh features. But that’s just the tip of the iceberg. The rebrand really signals Facebook’s morphing into the proverbial “metaverse” — with implications for social media marketers ranging from what you post to how, where, when and why you post it. In this session, we’ll look at the platform’s biggest changes on tap—and how you can leverage them to reach larger, more engaged audiences.

You’ll learn:

  • Updates you can’t miss: The latest updates to Meta Advantage Suite for ads, improved group admin tools and other tweaks to watch—plus smarter ways to rethink your Facebook content
  • How Facebook’s billion-dollar investment in creator incentives continues to shakeout and how it affects your partnerships
  • Algorithm surprises: The latest revelations about how Facebook’s algorithm works, including its main ranking signals-and how to adjust your plans, post and people accordingly
  • Whether linking your Facebook and Instagram strategies (and content) is a good idea (and best practices for doing it right if it makes sense based on audience profiles)
  • Does Facebook really Meta anymore? Steps marketers need to take now to stay relevant in Facebook’s brave new virtual world
10:15-10:45 A.M.
Networking Snack Break
10:45-11:05 A.M.
CASE STUDY
How We Launched and Grew our Brand Podcast

According to Insider Intelligence, 22% of internet users around the world will be podcast listeners in 2023. In this case study, you’ll hear a brand storyteller share how they created and launched a podcast that drove brand awareness and engaged and educated its listeners.

You’ll learn:

  • What to figure out before launching a podcast including content strategy, length, cadence and production process
  • How to select, vet and prep guests who complement your host and contribute to your key goals
  • Hosting, interviewing and moderating techniques that keep people listening
  • Podcast metrics that illustrate success
11:15-11:45 A.M.
Beyond Social Incentives: Cryptocurrencies, NFTs, AR, The Metaverse and More

As more brands launch contests and promotional campaigns using cryptocurrencies, NFTs and brand integrations in the metaverse, emerging technologies that were once branded as novelties are now seen as viable and popular social incentives. In this session, we’ll look at the features creating conversation and driving engagement among users.

You’ll learn:

  • How brands and influencers are offering cryptocurrencies and NFTs as gifts, prizes and incentives for engagement
  • Ways to partner with existing metaverse platforms to launch virtual brand integrations that offer exclusive incentives
  • The power of augmented reality (AR) to close the gap between a real and a virtual customer experience
  • Why the bar of entry for your brand to embrace these features is lower than you think
  • What’s next for the metaverse
Global Head of Virtual Reality, Go-to-Market & Content Partnerships
HP
Read bio
For Employee/Internal Comms
Thursday, Sept. 22
7-8:00 A.M.
Morning Walk with Industry Friends
8-9:00 A.M.
Networking Breakfast
9-9:15 A.M.
Opening Remarks + Trendspotting (on Main Stage)

In this opening session, we'll set the virtual stage by sharing some fresh findings extracted from new research by Ragan, along with other social media insights and trends you need to know.

9:15-9:45 A.M.
Keynote
Emerging from Emergency: Navigating Social Brand Crises (on Main Stage)

Crises are bad enough. Social media makes them so much more difficult to handle because of the speed with which they both cause and amplify them – to a global audience. And too often brands engage online without seeking any input from the enterprise center. In this session, Jano Cabrera, chief communications officer at General Mills, counsels brand managers on the first steps to take when crisis hits, where to get the answers you need and how to best provide them to all key stakeholders.

10–10:30 A.M.
Spotlighting Employees with Social Storytelling

Prominently including employees in your brand storytelling strategy is a proven way to spotlight your internal culture and values, put a face on your thought leadership communications and attract new talent. In this session, we’ll explore how to authentically center employees within your brand narrative in a way that both internal and external stakeholders will get onboard with.

You’ll learn:

  • Platform-specific best practices for telling stories about your workforce
  • How to encourage employee participation as an incentive for exceptional performance
  • Image and design considerations to ensure the employees you spotlight accurately represent the diversity of your workforce
Senior Director, Internal Communications and Engagement
U.S. Chamber of Commerce
Read bio
10:30-11:00 A.M.
Networking Break
11–11:30 A.M.
Addressing Leaks and Rogue Employees on Social Media

An alarming number of disgruntled employees rely on social media to voice their frustrations and share private, proprietary company information. In this session, we’ll examine this trend to look at why it’s happening, what you can do next if it happens to your organization and how to prevent it from happening in the first place.

You’ll learn:

  • The most common causes that drive employees to air their grievances
  • Best practices when responding to internal leaks
  • Listening strategies to catch widespread internal dissent before it spills out
  • Preventative tactics for reinforcing internal policies in a nonthreatening way
11:45 A.M.–12:15 P.M.
Intranets and Internal Social Networks

Intranets and internal social networks continue to grow in popularity as a centralized gathering place for your multi-channel internal content. Far more than virtual bulletin boards, we’ll explore how these tools have become a lifeline for internal communicators hoping to share critical company updates, cultural milestones, career development content, wellness tips and much more.

You’ll learn:

  • How Intranets and internal social networks provide outlets of recognition for dispersed employees
  • Tactics for communicating critical company news and shifting procedures through your Intranet or internal social network
  • Considerations to ensure these channels are easily accessible and viewable to employees wherever they are
Senior Manager, Web Communications – Social & Sentiment
The Home Depot
Read bio
12:25-12:40
Keynote
Future-Ready Mindset: Where Digital Meets Personal (on Main Stage)

Everyone gets excited about new trends and technologies, but successful adoption requires a culture that enables and supports change. It also requires an understanding that even in a digital world, your key stakeholders -­ internal and external - crave that personal, human connection. In this session, Brian Fanzo, founder and CEO of iSocialFanz, shows you the path by spotlighting the tools and tactics you need to bring your organization into the cutting-edge future. You'll leave this inspiring, informative keynote armed with:

  • Examples and scenarios where technologies such as artificial intelligence (AI), augmented reality (AR), deep learning and digital tokens are being leveraged to provide personalized virtual experiences
  • The 3 Ts required to create synergy between our need to humanize and personalize our business while also innovating and leveraging technology and social media
  • A game plan to study and track the emotional storytelling methods being used today while creating a strategy that leverages "virtual emotions" using the innovations of tomorrow
Founder and CEO
iSocialFanz
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12:40-1:40 P.M.
Networking Lunch
1:45-2:00 P.M.
Tech Download
2:15–2:45 p.m.
CASE STUDY
Sharing and Repurposing Internal Stories Across Channels

Not every brand story shared internally is worth showcasing to your external audiences, but those that are can easily be repurposed across various social media platforms and content channels. In this session, we’ll explore proven strategies for getting the most mileage out of your internal content and repurposing the gold into powerful thought leadership content.

You’ll learn:

  • Tips for repurposing the most impactful moments from town halls and company events into social content
  • How to pull multiple stories out of a leader’s single podcast or broadcast media guest spot
  • Examples of how the same content can be tweaked and optimized to meet the best practices of various social media channels
3–3:30 p.m.
The Rise of Employee Influencers

Giving an external platform to your organization’s biggest internal champions can put a human face on your culture, educate audiences to dispel misinformation about your business, create a touchpoint for customer engagement and so much more. In this session, we’ll look at why the best brand advocates can be found within.

You’ll learn:

  • Visual, style and language considerations to guide your employee influencer
  • How to collaborate with employee influencers when crafting messaging to ensure their talking points are on brand while in their authentic voice
  • Strategies for deploying employee influencers to combat misinformation and disinformation
  • Tips for creating a feedback loop with your employee influencers that activates their social listening skills to catch a potential crisis in wait
Communications Manager
Silfex
Read bio
3:45–4:15 P.M.
Networking Break
4:30-5 P.M.
The Unsession: Crowdsourcing The Hottest Topics (on Main Stage)
6:30-8:30 P.M.
Dine-arounds with New Friends
Friday, Sept. 23
7-8 A.M.
Yoga with Mickey Mouse
8:30-9 A.M.
The Unsession Over Easy (on Main Stage)
9-9:30 A.M.
KEYNOTE
Get the picture: How to excel on Pinterest (and other visual mediums) (on Main Stage)

431 million. That’s how many global monthly active users Pinterest has. Brand marketers and communicators can’t ignore those numbers. In this session, Pinterest CCO Dr. LeMia Jenkins Thompson drills deep into image selection, keywords, all sorts of pin types, and the many innovations being regularly introduced – all the while offering counsel that will help boost efforts on other visual platforms, too.

KEYNOTER
CCO
Pinterest
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9:45-10:15 A.M.
Light Up LinkedIn with Internal Thought Leadership

LinkedIn remains the platform of choice for brands looking to publish thought leadership content. In this session, we’ll look at how thought leadership content on LinkedIn has changed and how it has stayed the same over the last couple of years, while sharing best practices for spotlighting your internal work.

You’ll learn:

  • About the new features on LinkedIn that can help you up the ante on your thought leadership game
  • How to identify the target audience for your messages on LinkedIn
  • Tips for optimizing your profile (and your executives’ profiles) so thought leadership content is seen by the widest audience possible
  • When and how to incorporate video into your posts
  • Strategies for folding LinkedIn into your larger content plan
10:15-10:45 A.M.
Networking Snack Break
10:45-11:05 a.m.
Social Style: Design and Refine Your Brand Style Guide Across Social Platforms

A brand voice is only as powerful as it is consistent, and that’s where composing a brand style guide comes in. In this session, we’ll explore how to compose and polish a brand style guide that maintains consistent language and messaging approaches across platforms while remaining flexible enough to meet each platform’s recommendations for optimal performance.

You’ll learn:

  • What your brand style guide should include
  • How your brand’s approach to grammar, syntax and sentence construction can mirror the way your various audiences communicate while remaining authentic and consistent to brand voice
  • Examples of how certain stylistic approaches can vary from platform to platform
11:15-11:45 a.m.
Social Strategies for Attracting and Retaining Talent

The Great Retention remains a very real trend for employers as employees leave their roles to pursue fresh opportunities, join vibrant communities and seek stronger workplace culture. In this session, we’ll explore how your brand can use its social media channels as a dynamic recruitment tool to show future talent why they should consider joining your organization—and remind current employees why they should stay.

You’ll learn:

  • Best practices for crafting inclusive job posts on social media that attract diverse talent
  • How your thought leadership posts can complement, and double as, recruitment fodder
  • New and emerging ways that marketers and communicators are partnering with HR and people teams to accept applications through social media channels
Chief Operations & People Officer
ARPR
Read bio
3+
DAYS
65+
SPEAKERS
50+
SESSIONS
50+
HOURS
Enjoy post-conference access to conference content for one year!
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Get Recognized!

Each registration comes with a personalized Social Media Conference Certificate of Completion for attending.

SPONSORS & PARTNERS

Want to become a sponsor? Reach out to Hannah Lavelle, Director of Business Development
at sponsorship@ragan.com .

WHO SHOULD ATTEND?

You can’t afford to miss this if you work in:

  • Marketing
  • Digital communications
  • Media relations
  • Corporate communications
  • Social media
  • PR
  • Public affairs
  • HR
  • Branding
  • Global communications
  • Public information
  • Internal communications
  • Corporate affairs

THE COMPANY YOU'LL KEEP

BACK LIVE AND BETTER THAN EVER!

Beyond the conference, enjoy exciting networking events, experiences, and all the magic Orlando has to offer!

Business People Drinking After Work

NETWORKING COCKTAIL PARTY

Mingle with colleagues, social media leaders and special Disney guests at this can’t miss networking cocktail party.

Grab your flip-flops and join your peers and conference speakers on the beach for a networking party sprinkled with Disney magic. Enjoy great conversations and superb food and drink.

Happy business colleagues talking while eating lunch

LUNCHES ON THE LAWN

Looking to connect with colleagues on issues of shared interest? Or just get to know your colleagues over a great meal?

People

DISNEY MAGICAL EXPERIENCES

The conference takes place during the popular Food and Wine Festival. Enjoy Epcot while enjoying the adult-Disney experience at its finest. Extend your stay and receive:

  • Room block rates
  • Discounted Disney World Park Rates

Disney Castle
Epcot

VIEW OTHER EVENTS THIS WEEK

PRICING
Join us for Ragan’s Social Media Conference:


Conference

All-Access Pass*
EARLY BIRD RATE (until 07/20/22) $1399 $2099
VIP RATE (until 08/19/22) $1499 $2199
REGULAR RATE $1599 $2299
Get your tickets early and save. Discounts are also available for the following:

Nonprofit/Gov/Edu Discounts

Save an additional $200 off current rates.

Group Discounts

Would you and your team like to attend? Group pricing is available when registering!

RAGAN COUNCIL MEMBER DISCOUNTS

Membership includes free registration passes. Contact Shallon Blackburn for more information on becoming a member.
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RAGAN INSIDER DISCOUNTS

Insiders receive $250 off current rates. Not a Ragan Insider? You can become one during registration for this event!

RESERVE YOUR SPOT

For those who can’t attend the conference live, an on-demand option is available during the registration process

*Register for the All-Access Pass to attend the conference plus all of the pre-conference workshops.


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LOCATION
Conference Venue Information:
Disney’s Swan & Dolphin Resort
1700 Epcot Resorts Blvd
Lake Buena Vista, FL 32830
1888-828-8850
Swandolphin.com
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PRESENTED BY

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CONTACT

REGISTRATION

For questions related to event registrations, please contact:
Shallon Blackburn
Customer Service & Sales Manager

 

SPONSORSHIP

If you’re interested in sponsoring this event, please contact:
Hannah Lavelle

 

PROGRAM

For information on programming and speakers, please contact:
Brian Pittman
Strategic Program Manager