Social Media
Conference

Presented by Ragan & PR Daily

MARCH 15-17, 2023

DISNEY WORLD, ORLANDO

DON'T MISS THE MAGIC

Three tracks, three days to help you…

 Transcend the ordinary • Transform social media results • Test new platforms • Captivate audiences • Create viral content • Cultivate community • Boost reach, results and ROI

Have you reserved your seat?

Is social media flatlining? Is Twitter dead? Is AR/VR overhyped? The answer is “no” across the board. But there’s no doubt that social media is on pace for its most transformative — even tumultuous — year since Facebook and Twitter launched over 15 years go.

The good news: You can convert the chaos of continued economic pressures (inflation and recessionary fears), changing follower behaviors (TikTokification) and seismic shifts in strategy (Meta) or management (Twitter) into opportunities if you know what’s coming.

Consider this conference your social media sherpa. It’s the guide you need to stay on the right track in 2023. The trends, tactics and new strategies we unpack together will help you adapt in a multichannel environment — and adjust to any coming obstacles and surprises.

REGISTER NOW

WHAT YOU'LL LEARN

  • The continued rise of meme marketing and re-emergence of immersive worlds
  • How Stories and AR/VR tools are evolving — and how to stay ahead of the curve
  • Social listening👂and measurement strategies to gain (and understand) followers
  • How to re-think and relaunch your e-commerce and social selling programs
  • Working with nano and micro influencers to launch winning brand collabs
  • 🎥 How short-form video, live video and TikTok are transforming YouTube, LinkedIn, Facebook/Instagram and Twitter
  • The best channels to attract and retain talent in the 🔥hot-yet-cooling labor market
  • And, so much more…

SPEAKERS

Stacie Barrett
Director of Internal Communication
Domino's
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Public Affairs Lead and Internal Team Leader
NASA
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Author, Founder
MVW Communications
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Deputy General Counsel
National Press Photographers Association
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Vice President of Corporate Affairs
Compass Group North America
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Adjunct Professor
St. Francis College
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US Social Lead
Google Pixel
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Director, Office of Communications
Orange County Government
Read bio
SVP, Head of Media Relations and Influencer Marketing
Wells Fargo
Read bio
Marketing Strategist and Founder
Nspired Media
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Senior Director, Content Strategy & Engagement, Corporate Affairs
Pfizer
Read bio
KEYNOTER
Chief Metaverse Officer, Web3 Strategist
Journey
Read bio
Internal Comms Lead
Pinion
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Marketing Director
Michigan State University Honors College
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Director of Audience Development, Social Media and Analytics
Allure Magazine (Conde Nast)
Read bio
Associate State Director of Social Media
AARP
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CEO
The Outloud Group
Read bio
Head of Brand and Paid Media, Americas
Ernst & Young
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Leadership Social Media Manager
World Health Organization (WHO)
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Employee Communications Specialist
Lehigh University
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Social Media Manager
Amtrak
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Partner and Owner
HITE Digital, Miami
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Assistant Professor of Practice
Texas Tech University
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Nicole Moreo
Head of Customer Insights
LinkedIn
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Communications Director
Vote Run Lead
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Partner, Integrated Digital and Social Media Strategy
Brunswick
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Senior Social Media Manager
Hyatt
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CEO/Founder
Green Buzz Agency
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Social Media Manager
Baptist Health
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Senior Storyteller, Author "Brand Storytelling"
Microsoft
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VP, Creative Director
NBC News Brand Studio
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Senior Director of Talent Attraction
Spectrum
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Creative Director
Stax Payments
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Social Media Manager
Hyatt
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Global Social Media Manager
Carrier
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Social Media Manager
Visit Orlando
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Director of Social Media
University of Michigan
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Associate Director of Digital Content
Kent State University
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Enterprise Account Executive
Storytap
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PR and Social Media Specialist, Graduate Candidate
Magas Media Consultants
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Head of Marketing, Television & Sound
Sony Electronics
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Chief People Officer
Hot Paper Lantern
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Social Media Manager
Delta Community Credit Union
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Co-Founder and Senior Partner
Ragan Consulting Group
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Social Media Director
Nationwide
Read bio

 

INTERESTED IN SPEAKING?

Please reach out to Content Director
Joyceann Garippa.

AGENDA

Attend three days of information-packed sessions and inspirational keynotes on the magical grounds of Disney World.

Pre-Conference Workshops
Wednesday, March 15
11 A.M.-12:30 P.M.
Visual Storytelling and Design for Social Media

With your social media strategy in a constant state of evolution, designing and refining your own image and video assets is a constant strain. In this interactive workshop, we’ll explore the tools, strategies and software for social design that can help every marketer and communicator — even those without large teams – improve their visual and video storytelling appeal and impact so it rivals those of big brands. You'll learn:

  • Which images, photos and videos perform best across multiple social channels.
  • How color theory, fonts and other design considerations can give images and videos the right context and impact.
  • A step-by-step guide for creating infographics and other social-ready designs.
  • What you must know about low-cost design tools like Canva
  • Video toolkit: Quick tech recs and shooting tips for getting the most out of your equipment.
  • On-camera design and branding considerations to make yourself or your spokespeople stand out.
  • The TikTok effect: Adding fun, filters and flair to your videos—no matter what channel.
US Social Lead
Google Pixel
Read bio
Global Social Media Manager
Carrier
Read bio
12:30–1 P.M.
Snack Break
1–2:30 P.M.
Podcasting Workshop: The Sound of Success

The podcasting boom is still on—with 504 million podcast listeners projected globally by 2024. So how can you compete for attention in today’s busy market? The answer is to ideate, script, record and produce your own niche-specific podcast as a critical asset to your larger social strategy—not as a standalone. In this workshop, you’ll partner with peers to:

  • Ideate and refine a podcast idea that fits your brand voice and social strategy. 
  • Learn how to start scripting and structuring your podcast based on your goals. 
  • Select the best platforms, mics and audio software for your team. 
  • Try your hand at recording and sourcing audio using tools like Squadcast. 
  • Tap into the latest podcasting trends—like integrating podcasts with Twitch/YouTube to capture Gen Z and younger livestreaming audiences 
  • Discover how podcasting can help drive DEI, employer branding and retention. 
  • Discuss podcast publishing and promotion, including using RSS feeds and repurposing clips across social channels for maximum exposure.
Employee Communications Specialist
Lehigh University
Read bio
2:30-3 P.M.
Networking Break
3–4:30 P.M.
Quickly Start or Scale Your TikTok Strategy Workshop

There’s no need to stress the resources needed to pull-off an effective TikTok strategy. In this workshop, you’ll learn how to easily create a TikTok presence that drives awareness and generates ROI. Our trainers will guide you through a step-by-step process for adding a TikTok presence to your social media program — or improving the one you already have.

We’ll cover:

  • Templates to borrow: Anatomy of a successful TikTok strategy and how to tailor it to your brand and audiences.
  • How to set up and optimize your TikTok profile — and why this is so critical.
  • How to identify the best formats, features, elements and trends on the platform that make sense for your brand.
  • How to master TikTok ads.
  • What’s next: What’s already outdated on TikTok — and how to stay relevant in 2023 (examples and approaches to emulate).
  • Ways to make your first (or third) TikTok video a success. (We’ll workshop one together!)
Social Media Manager
Baptist Health
Read bio
Senior Social Media Manager
Hyatt
Read bio
6-8 P.M.
Opening Reception
Thursday, March 16
7-8 A.M.
Morning Walk with New Friends
8-9 A.M.
PRESENTED BY WORKVIVO
Networking Breakfast
9-9:15 A.M.
Opening Remarks + Trendwatch

We’ll kick off the conference with a look at the biggest issues, trends and challenges that today’s social media pros face – and look at how they’re solving it – to help you decide which strategies and platforms you should get out in front of and which will soon go the way of Vine.

9:15-9:45 A.M.
Keynote: A Decade of Magical Social Storytelling

To mark Ragan’s 10th Social Media Conference at Walt Disney World, we’re celebrating by taking a look back at how the social media landscape has evolved in the past decade — and where it’s going next — to ensure we keep telling magical, inspirational stories across platforms.

10-10:30 A.M.
PEER-TO-PEER ROUNDTABLE
A Social Skills Assessment

Today’s social media pro must stay hip to the rapid transformation of the industry by learning new skills and tactics to stay relevant and continue keeping audiences engaged. In this interactive, peer-to-peer session, your table will collaborate on a list of the most important skills and competencies that today’s social media professionals need to truly shine. After a few structured exercises, we’ll come together to see what skills are most widely valued.

10:30-10:40 A.M.
Lightning Talk
10:40-11 A.M.
Networking Break
11-11:30 A.M.
CASE STUDY
How We Built Our Social Media A-Team

A successful social media strategy is often a team sport. In this case study, we'll hear how the award-winning team at Amtrak worked together to harness each member's skills, leveraged outside support and leaned on its social community to generate high-performance results. The planning, processes and proof points you discover in this session will help you and your team do the same—no matter your size.

You’ll learn:

  • The anatomy of a successful “Resource-Based” social media strategy
  • How to quickly build an all-star social media team—from assessing your current situation and needs to determining roles, structure and workflow
  • Identifying areas of automation—from planning and posting to measuring results
  • Leaning into your community—including how to engage superfans to lighten the load
Social Media Manager
Amtrak
Read bio
11:45 A.M.-12:15 P.M.
KEYNOTE
Defining Digital’s Next Decade — from Meme Marketing to the Metaverse

The metaverse, memes and gaming platforms like Fortnite are increasingly part of our everyday lives, which is why 70% of brands still plan on a metaverse presence in the next four years. In this session, you’ll hear what’s next in Web3, extended reality and creating remarkable experiences so you stay relevant and ready as things heat back up.

KEYNOTER
Chief Metaverse Officer, Web3 Strategist
Journey
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12:15-1:30 P.M.
Networking Lunch
1:45-2:05 P.M.
5 Secrets To Scaling A Profitable Influencer Program, Even In A Downturn

Even in a booming economy, it’s wise to have sound economics to support a growing influencer marketing program. It’s not enough to depend on large squishy budgets to scale. In this presentation, we’ll reveal the insights we’ve uncovered in the past 15 years to help scale financially sound profitable influencer programs that scale.

You’ll learn about:

  • Setting the right goals
  • Where to focus your message
  • Which audience segments to target
  • Which platforms work best
  • Testing and scaling effectively
CEO
The Outloud Group
Read bio
2:15-2:45 P.M.
Social Media’s Sweet Spot: Writing Short and Snappy — Without Stripping out Style

Writing for social media may be short, but short can still be boring! In this session, Jim Ylisela, an award-winning writer, editor and digital marketer reveals how to make every word count when word count matters most.

You’ll learn:

  • Strategies for crafting social copy that sings — proven examples and templates.
  • A list of the most overused words and phrases on social media, with a focus on how to keep things fresh.
  • Tick-tock (not TikTok): Tips for crafting compelling social media posts on deadline — including online tools to help you brainstorm and create catchy headlines fast.
  • The most effective language to include in CTAs and influence audience behaviors.
  • How to select the punchiest, spiciest pull quotes from a larger piece for your social posts.
Co-Founder and Senior Partner
Ragan Consulting Group
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Director of Social Media
University of Michigan
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Creative Director
Stax Payments
Read bio
3-3:30 P.M.
Where Inclusivity and Accessibility Meet on Social

Making sure your social media channels offer content that includes and engages your audiences also requires a close look at accessibility on the platform. In this session, we’ll review  best practices for refining your social strategy to be inclusive and accessible to all — ensuring it’s the right thing to do for your brand and optimizing your reach in the process.

You’ll learn:

  • Examples of what inclusive and accessible social content looks like.
  • Free or low-cost accessibility tools you can use.
  • Tips for crafting accessible text including closed captions, alt text and more.
  • How to post accessible images and video including descriptive image captions, video captions and descriptions, color contrast and more.
Communications Director
Vote Run Lead
Read bio
3:45-4:15 P.M.
CASE STUDY
How to Lean into Video to Build Audience Trust

When the world changed in 2021, most companies had to revamp social strategies overnight and figure out fresh ways to engage audiences with snackable content, educational information and other resources to build trust. This case study will share how one company revamped its visual storytelling approach and embraced video to deepen relationships, dispel information and put culture front and center.

CEO/Founder
Green Buzz Agency
Read bio
Senior Director, Content Strategy & Engagement, Corporate Affairs
Pfizer
Read bio
4:15-4:45 P.M.
Peer-To-Peer Roundtable Discussions

Nothing quite like ideating and sharing with your peers. You and your tablemates will have the chance to discuss topics including: Data/measurement, Design, Influencer Strategy, DE&I, ESG & Purpose, Crisis/Change Comms, AI, Metaverse, and much, much more.

7:00pm
Networking Event

More details to be announced soon!

Friday, March 17
8-9 A.M.
Breakfast Session
9-9:30 A.M.
KEYNOTE
Building and Reinventing Your Brand With Purpose on Social Media and Beyond
9:45-10:15 A.M.
PANEL
Small But Mighty: Shoestring Social With a Tiny Team

Many social media pros sit on small teams – and in many cases are a team of one – working hard to execute a strategic social strategy with shoestring budgets and minimal resources. In this panel conversation, we’ll hear from renaissance social media stars who used their small size as an advantage to streamline project management and workflows, meet C-suite demands and fold their social strategies into larger business goals.

You’ll learn:

  • Ways to stay organized and manage projects without constantly being overwhelmed.
  • How to partner with other departments to embed social best practices across your organization and create defacto social media champions.
  • Free and low-cost solutions for streamlining and automating social tasks to free up your time and schedule.
  • Strategies for earning more social budget by demonstrating ROI through the impact of your efforts.
Social Media Manager
Visit Orlando
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Social Media Manager
Delta Community Credit Union
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Marketing Director
Michigan State University Honors College
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10:15-10:35 A.M.
Networking Break
10:40-11:05 A.M.
Safe and Sound - Social Media Ethics in a Changing World

The costliest mistakes made on social media flow from the same legal and ethical principles relied on by major news – and a poorly handled 280-character tweet can do insurmountable damage. Learn the most important principles to follow from a nationally-recognized PR thought leader and a media-law attorney who has represented news organizations of all sizes. You'll discover the most common legal pitfalls in social media (e.g., copyright, defamation and DEI mistakes) and how the latest platform policies can inform your social media strategies and content.  These legal tips will save your organization money and headaches.

We’ll explore:

  • The latest regulations and looming legislation to watch that impacts social media.
  • Legal considerations around how you identify, communicate with and market to audiences on social media.
  • The legal gray areas of a social strategy that could spell trouble in the future.
  • How to move beyond compliance to become an ethical social media marketer.
Deputy General Counsel
National Press Photographers Association
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Author, Founder
MVW Communications
Read bio
11:15-11:40 A.M.
PANEL
Creator Meets Collaborator: How to Partner (Not Compete) with Influencers

Toss out the technobabble about the creator economy. It’s “just” 50 million independent content creators, bloggers and videographers — and the tools they use (YouTube, Instagram, Snapchat, TikTok, Substack, Patreon, OnlyFans and more). In this session, we’ll explore how to work with — not against — this community gaining power in the media ecosystem so you gain voice and reach instead of losing it (to them).

You’ll learn:

  • Immediate opportunities for brands: What’s working and what’s not in the creator economy and current influencer landscape.
  • How to identify the right influencers and platforms for your brand and message.
  • Quick tips to access creative talent in smarter, scalable and cost-effective ways.
  • Examples of successful influencer campaigns you can emulate — from strategic plan templates to budget ranges and even KPIs that proved return.
Head of Marketing, Television & Sound
Sony Electronics
Read bio
SVP, Head of Media Relations and Influencer Marketing
Wells Fargo
Read bio
11:45 A.M.-12:15 P.M.
Deeper Social Media Connections in the Trust Era: WHO’s Pandemic Lessons to Unlock Loyalty

You can’t buy trust — you must build it, as the World Health Organization (WHO) successfully set out to do these past few years during the pandemic. At this session you'll hear how WHO is creating deeper social media connections grounded in a more authentic, transparent people-first strategy.

You’ll learn:

  • Trust factors today — and how they can boost your social media engagement.
  • People-first strategies for personalizing the brand: How to prepare leadership and experts to become trusted voices — not just “talking heads.”
  • Transparency tools and channels: Integrating live video and audio to build trust.
  • How to leverage measurement tools to to reframe your messaging to build trust 
Leadership Social Media Manager
World Health Organization (WHO)
Read bio
12:15-12:30 P.M.
Baker’s Dozen Top Takeaways, Raffles and Closing Remarks
For PR, Branding & Marketing
Thursday, March 16
10-10:30 A.M.
Storytelling
Storytelling Design for Social Media Posts: 5 Steps to Achieve Brand ❤️ Love

Effective storytelling is algorithm agnostic. It creates connection and is the key to moving hearts and minds — no matter what channels you post to. Join to discover your best brand story — and the story structure, formats and elements you can use to bring it to life in a way that conjures emotion, drives inclusion and leads with empathy. This is the Rosetta stone you’ve been looking for if you want to galvanize your social media audiences while building trust, social equity and even corporate innovation through storytelling. You’ll learn:

  • New research: How to achieve brand love with the ❤️and 🧠 of storytelling.
  • The 5-Step Haystack Method: Interactive story prompts to hack your brain around storytelling. (We’ll do this together — it’ll be fun!)
  • How to mine your organization — and TikTok — for the best brand stories.
  • The 8 basic story structures and how to story design your own.
  • How to extract the overarching themes of your story to make it social media ready.
  • Data-driven storytelling: How to adapt stories to any feedback—and any channel.
Senior Storyteller, Author "Brand Storytelling"
Microsoft
Read bio
10:30-10:40 A.M.
Lightning talk
Unlock the Power of User-Generated Video on Social

User-generated content is marketing gold. But user-generated videos are platinum. StoryTap’s session will explore the power of user-generated content on social media and why your strategy needs to include video. Plus, we’ll explore how you can source user-generated videos with ease.

You'll learn:

  • What makes user-generated content so powerful
  • Why user-generated videos are the key to your success on socials
  • How your brand will benefit from user-generated videos
  • Where to source user-generated videos & from who
Enterprise Account Executive
Storytap
Read bio
10:40-11 A.M.
Networking Break
11-11:30 A.M.
What’s Next: Adjust to Updates on the Top Social Media Platforms

Quick quiz: What are the top 10 platforms on social media right now? Of course it’s a trick question. Your list is wholly unique to you, your organization and your audience demos. Besides, who would have still included WhatsApp alongside TikTok, Facebook, YouTube, Instagram, Snapchat, Pinterest, Reddit, LinkedIn and (ahem) Twitter? Those are the top 10 according to the latest Global Statshot Report. Join this session to discover more, including:

  • The top 10 updates on the top 10 social media platforms planned for the next year.
  • Ways to prepare for the biggest changes on the platforms that matter most to you.
  • Algorithm-proofing your story and strategy: How to extract the overarching themes of your brand story to make it social media ready — regardless of looming changes.
  • Strategies for being ready for the second surge of social audio.
  • How TikTok’s detailed algorithms and unique content creation capabilities are quickly changing your favorite platforms.
  • New platforms to consider and test in your mix (including outliers like Quora, Discord and even decentralized social media ecosystems like Mastodon).
Social Media Director
Nationwide
Read bio
11:45 A.M.-12:15 P.M.
Multichannel Audience Strategy: Drive Social Media, Site and Search with “Big Moments”

Over half of marketers say they struggle to effectively execute multichannel audience strategies (Sprout Social). But showing up across various channels doesn’t mean your campaign will deliver the results you need—not if your efforts are fragmented. Join to see how to drive the convergence of promotional strategies across social, site, search and, yes, even email—by building campaigns around your organization’s “big moments.” This Condé Nast case study will show you how to connect the dots for more cohesive campaigns and better results. You’ll learn:

  • Template: Anatomy of a winning multichannel audience strategy.
  • Team: How Conde Nast structures and empowers a “central audience development group” that unites its social media, data/analytics, email, newsletter and SEO teams.
  • Tentpole moments: How to align cross-platform promotional strategies on social, site, search and email around your organizations “big moments” (like Allure’s “Best of Beauty” awards).
  • Testing: How Condé Nast uses learnings from TikTok, Instagram and SEO to inform its newsletter strategy—and vice versa.
  • Trends: Where today’s audience behaviors are trending—and how to adjust accordingly. 
  • Bonus: How Condé Nast uses Google Analytics to determine segmentation and digital personas—so you can do the same.
Director of Audience Development, Social Media and Analytics
Allure Magazine (Conde Nast)
Read bio
1:45-2:05 P.M.
Lightning Talk
2:15-2:45 P.M.
PANEL
Confronting Crisis: Social Listening Can Save Your Brand When “It” Hits the Fan

A crisis can strike at any moment, as we saw these past few years. The good news is you now likely play a more critical role than ever in keeping your public and employees informed, engaged — and safe. Here’s how to live up to those expectations with a monitoring plan that starts with listening and moves responses up the org chart. Together, we’ll hear some case studies on how brands deployed keen social strategies to manage and mitigate a crisis. You’ll learn:

  • Lessons from the front lines: How others engaged and inspired friends, fans, followers and staff during the last few years of cascading crises.
  • How to craft messages that convey confidence and eliminate uncertainty.
  • Scenario training tips for using social media dashboards to identify emerging issues.
  • How to design and deploy a social listening strategy on Facebook, Twitter, LinkedIn, Instagram and beyond.
  • The best monitoring tools to track your reputation and adjust after the crisis.
Social Media Manager
Hyatt
Read bio
Partner, Integrated Digital and Social Media Strategy
Brunswick
Read bio
Director, Office of Communications
Orange County Government
Read bio
3-3:30 P.M.
Going Live with Confidence — Streaming Like a Star on TikTok, Instagram, YouTube and Beyond

Live and short-form video continues to dominate as attention spans dwindle — and 82% of consumers prefer live video from a brand to social posts, according to Business Insider. But that doesn't mean your team is ready to livestream, both from a tools and confidence perspective. Join for an interactive experience that will help you stream with the best of them — while determining whether TikTok, Instagram, YouTube or another platform is best for your brand. You'll learn:

  • How to instantly overcome your streaming worries — and add more flair to your videos.
  • Easy tops for creating quick intros that capture attention.
  • Ideas for tapping TikTok and Instagram features to widen your reach.
  • Get ready to get uncomfortable — but bring a smile! We’ll go live on TikTok and Instagram with a step-by-step demo.
  • Bonus: How to know which channel is right for your brand.
Marketing Strategist and Founder
Nspired Media
Read bio
3:45-4:10 P.M.
Networking Break
4:15-4:45 P.M.
Peer-To-Peer Roundtable Discussions (Track 1 - Main)

Nothing quite like ideating and sharing with your peers. You and your tablemates will have the chance to discuss topics, including: Data/measurement, Design, Influencer Strategy, DE&I, ESG & Purpose, Crisis/Change Comms, AI, Metaverse, and much, much more.

Friday, March 17
9:45-10:15 A.M.
Everyone an Instant Artist? Welcome to the Future of AI Art Generation

The DIY mindset is taking over social media. Mastodon’s open-source social media platform is a prime example. But it’s also taking over what once was the domain of graphic designers, photographers and (potentially) videographers — thanks to AI art generators. Ad agencies are already using these tools — and now so can you, thanks to this interactive session. Learn what the buzz is about, including:

  • The top AI generators: DALL-E2, Midjourney, Simplified, Stable Diffusion and more.
  • Using AI image generators to hone brand voice and aesthetics. (FYI: Creating mood boards and brand guidelines is a snap!)
  • Producing visual content at scale: Examples of social media posts, social ads, infographics, web site banners and even 3D videos created with AI imaging.
  • Using AI images in long-form content like blog posts, newsletters and whitepapers.
Partner and Owner
HITE Digital, Miami
Read bio
10:15-10:35 A.M.
Networking Break
10:35-11:05 A.M.
Data-Driven Social Media Measurement: Handling Tight Budgets, Tracking Trust and More

Social media teams are feeling the pressure to deliver more value, especially at a time when tracking budgets and audience trust are feeling the squeeze. The good news is that data science can help you be more strategic about your social media at a time when every post and penny counts. Join to hear how to be smarter about the way you measure and optimize social media efforts while building or rebuilding audience trust — regardless what the economy brings. You’ll learn: 

  • Updating your toolkit: Essential social media measurement tools. 
  • How to set more meaningful social media measurement objectives in a downturn. 
  • How to audit and adjust your social media in real-time so you can optimize results (i.e., reallocate precious dollars from what’s fizzling to what’s sizzling). 
  • How to create an integrated dashboard to show how your social media positively impacts trust, internal and executive comms, employer branding and even media relations. 
  • The trust factor: How one national organization is building trust via more authentic social media — and harnessing data to show progress. 
  • Speaking the boss’s language: How to tie social media to ROI (yes, they’ll ask!). 
Associate State Director of Social Media
AARP
Read bio
11:15-11:45 P.M.
CASE STUDY
Multichannel Newsjacking: New Ways to Insert Your Brand into Timely Conversations

Newsjacking, the traditional practice of piggybacking on timely news stories by infusing your brand into the larger narrative, has transformed. It’s no longer a media relations play. It’s now a multichannel strategy involving paid and editorial to social media and more. See how it’s done when Ernst & Young shares how it developed and refined a segment with CNBC that features brand leaders and experts. You’ll learn:

  • How to select the topical issues that best fit your brand (social listening helps!).
  • How to groom your SMEs for media interviews and going live on social.
  • Examples and new ideas to create and amplify a content library articulating your newsworthy perspective — from online videos and executive Q&As to white papers and more.
  • Smart ways to share and seed these assets across digital mediums.
  • How to parlay press coverage into a longtail play to drive engagement.
VP, Creative Director
NBC News Brand Studio
Read bio
Head of Brand and Paid Media, Americas
Ernst & Young
Read bio
For Employee/Internal Comms
Thursday, March 16
10-10:30 A.M.
Fostering Feedback: Formats for Constructive Conversations

When the world changed in 2020, we were forced to change with it and pivot our approach from always needing to have an answer to learning how to ask the right questions and, most importantly, listen to our people. In this session, we’ll look at the strategies for surveys, active listening and other tried and true ways to collect employee feedback with a focus on what to do when engagement falls flat.

You’ll learn:

  • Strategies for launching pulse surveys with the optimal cadence and length to keep engagement high.
  • Tips for preparing people managers to hear individual employee concerns and escalate feedback when appropriate.
  • Strategies for moderating difficult conversations around interpersonal conflicts, personal struggles and more that build trust and create a sense of belonging.
  • Considerations for employee resource groups that give participants a voice and communication channel with executive support.
Adjunct Professor
St. Francis College
Read bio
10:30-10:40 A.M.
Lightning Talk
10:40-11 A.M.
Networking Break
11:00-11:30 A.M.
Designing an Intelligent Intranet and Internal Social Strategy

As the hybrid workplace shows no signs of fading, the software and tools you use to communicate with employees should constantly be reassessed, refined and ready to change when business operations evolve and employee engagement fluctuates. In this session, we’ll examine the most common issues with intranets and internal social networks that impact employee engagement with a focus on how to reach all equally – from remote employees to deskless workers and everyone in between.

You’ll learn:

  • Fixes to the design/structure of your intranet and internal social networks that positively impact user experience.
  • Best practices for crafting pulse surveys and collecting feedback on your internal social networks.
  • Strategies for crowdsourcing content on internal channels with the right hashtags and CTAs.
11:45 A.M.-12:15 P.M.
Thoughtful Thought Leadership on LinkedIn

While you may recognize the value of our organization's leaders and experts crafting thought leadership, doing it right requires a good amount of work to happen before rushing right into it. In this session, we’ll explore some best practices from LinkedIn for identifying the right thought leaders that align with your goals to help shape the topics, content and cadence for your thought leadership.

You’ll learn:

  • The latest research and insights on LinkedIn to help you better understand the audiences you can activate and how.
  • How to take a goals and outcome-based approach to your thought leadership strategy with a focus on audience.
  • Strategies for figuring out what topics align with your brand and the right execs.
  • Tips for using LinkedIn can help you uncover data—with the help of an analyst or without.
Nicole Moreo
Head of Customer Insights
LinkedIn
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1:45-2:05 P.M.
Lightning Talk
2:15-2:45 P.M.
From Activists to Advocates: Turning your internal critics into brand champions

Employee activism gets a bad rap, as the phrase is a misnomer for those who are speaking out against the practices or behaviors of your organization, leaking information and more. In this session, we’ll look at what it takes to address those internal critics directly with accountable, transparent dialogue that can transform those posing reputational risks into drivers of positive corporate change.

We’ll discuss:

  • Recent examples of employee activism that could have been addressed sooner through employee advocacy.
  • How to revise your employee ambassador program to include those who are most vocal and outspoken.
  • Ways to process negative feedback that empower employees to drive positive change.
  • Strategies to remind employees of policies around leaking confidential, proprietary information.
Chief People Officer
Hot Paper Lantern
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Public Affairs Lead and Internal Team Leader
NASA
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3-3:30 P.M.
Your Rx for Socializing Wellness at Work: Workplace and Intranets

Social media at work can improve employee recognition and engagement, inspire good lifestyle and healthy choices, improve co-worker relationships — and showcase or share your mental health resources. In this session, we’ll look at ways to refine your internal messaging channels and events to make them a jumping-off point for mental health conversations and literacy, while preparing managers to offer individual support.

We’ll discuss:

  • Strategies for destigmatizing wellness and mental health conversations through a steady cadence of resources on internal social channels and intranets.
  • How to promote benefits and learning and development opportunities as part of your employer brand to socialize well-being and encourage participation.
  • Tips of language and questions for managers to engage their direct reports around wellness during check-ins.
  • How to partner with HR on identifying warning signs and patterns in employee behavior to help employees as needed.
Stacie Barrett
Director of Internal Communication
Domino's
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3:45-4:10 P.M.
Networking Break
4:15-4:45 P.M.
Peep-To-Peer Roundtable Discussions (Track 1 - Main)

Nothing quite like ideating and sharing with your peers. You and your tablemates will have the chance to discuss topics, including: Data/measurement, Design, Influencer Strategy, DE&I, ESG & Purpose, Crisis/Change Comms, AI, Metaverse, and much, much more.

Friday, March 17
9:45-10:15 A.M.
Communicating Change on Social Media

With every instance of employee turnover, merger and acquisition, brand crisis, and more, your organization faces pressure to manage the change proactively, communicating its impact on business and the stakeholders most closely affected. In this session, we’ll look at what it takes to communicate changes on social media and other 24/7 channels.

You’ll learn:

  • How to determine when to deploy a social strategy to communicate change and when to hold back.
  • Tips for using empathetic language that puts people at the front and center of your message.
  • Strategies for partnering with legal counsel to craft language that feels human but protects your org from blowback.
  • Social listening and response tactics for mitigating misinformation, disinformation and bad actors who post about your news.
PR and Social Media Specialist, Graduate Candidate
Magas Media Consultants
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Assistant Professor of Practice
Texas Tech University
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10:15-10:35 A.M.
Networking Break
10:40-11:05 A.M.
Elevating Your Executive Comms

In today’s landscape of reputational minefields and looming crises, employees and external audiences alike look at the words and behaviors of leaders as models for what an organization believes and practices. When the messages your executives share internally can become external news in an instant, it’s crucial that your executive messaging strategy includes comms, marketing and social media pros alike.

We’ll explore:

  • What research says about the most effective platforms and mediums for executive comms, from LinkedIn posts and podcasts to blogs and micro-sites.
  • Tips for coaching your leaders and executives to speak with intention for maximum social impact and stay on message in town halls, social media posts and more.
  • Strategies for crafting ‘mixternal’ executive comms that can are safe to share internally and externally.
  • Tactics for mitigating reputational damage when an exec goes off message on social media.
Associate Director of Digital Content
Kent State University
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11:15-11:45 A.M.
PANEL
Presenting a Purposeful Employer Brand on Social

When several studies show that current and prospective employees are happiest at organizations with a strong, identifiable sense of purpose, it’s crucial that your employer brand reflects it. In this session, we’ll share strategies for infusing purpose into your recruitment content, employee storytelling and executive communications with inclusivity and authenticity at the center of it all.

We’ll explore:

  • How to partner with HR, marketing and other departments to infuse benefits, upskilling opportunities and other culture perks into your employer brand.
  • Tips for respectfully sourcing, sharing and celebrating inclusive employee stories from internal channels.
  • Strategies for walking the line between sharing aspirational corporate commitments and tangible, measurable successes.
  • New and innovative trends in employer branding including Alumni Networks and more.
Vice President of Corporate Affairs
Compass Group North America
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Internal Comms Lead
Pinion
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Senior Director of Talent Attraction
Spectrum
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3+
DAYS
40+
SPEAKERS
30+
SESSIONS
50+
HOURS
Enjoy post-conference access to conference content for one year!
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Get Recognized!

Each registration comes with a personalized Social Media Conference Certificate of Completion for attending.

SPONSORS & PARTNERS

Want to become a sponsor? Get in touch with our team to discuss sponsorship opportunities.

Let's Partner!

WHO SHOULD ATTEND?

You can’t afford to miss this if you work in:

  • Marketing
  • Digital communications
  • Media relations
  • Corporate communications
  • Social media
  • PR
  • Public affairs
  • HR
  • Branding
  • Global communications
  • Public information
  • Internal communications
  • Corporate affairs

THE COMPANY YOU'LL KEEP

BACK LIVE AND BETTER THAN EVER!

Beyond the conference, enjoy exciting networking events, experiences, and all the magic Orlando has to offer!

Business People Drinking After Work

NETWORKING COCKTAIL PARTY

Mingle with colleagues, social media leaders and special Disney guests at this can’t-miss networking cocktail party.

Join your peers and conference speakers for a networking party sprinkled with Disney magic. Enjoy great conversations and superb food and drink.

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LUNCHES ON THE LAWN

Looking to connect with colleagues on issues of shared interest? Or just get to know your colleagues over a great meal?

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DISNEY MAGICAL EXPERIENCES

Extend your stay and receive:

  • Room block rates at Disney's Swan Hotel
  • Discounted Disney World Park Rates

Disney Castle
Epcot

VIEW OTHER EVENTS THIS WEEK

PRICING
Join us for Ragan’s Social Media Conference:
Advanced Rate Early Bird Rate VIP Rate Regular Rate
Conference All-Access Pass
Standard $2,099 $2,199 $2,299 $2,499
Nonprofit/Gov/Edu $1,899 $1,999 $2,099 $2,299
Ragan Insider $1,849 $1,949 $2,049 $2,249
Conference Registration - Individual
Standard $1,399 $1,499 $1,599 $1,899
Nonprofit/Gov/Edu $1,199 $1,299 $1,399 $1,699
Ragan Insider $1,149 $1,249 $1,349 $1,649
Conference Recording
$999 $999 $999 $999
Get your tickets early and save. Discounts are also available for the following:

Group Discounts

Would you and your team like to attend? Group pricing is available when registering!

RAGAN COUNCIL MEMBER DISCOUNTS

Membership includes free registration passes. Contact Shallon Blackburn for more information on becoming a member.
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RAGAN INSIDER DISCOUNTS

Insiders receive $250 off current rates. Not a Ragan Insider? You can become one during registration for this event!

On Demand

For those who can’t attend the conference live, an on-demand option is available during the registration process.

*Register for the All-Access Pass to attend the conference plus all of the pre-conference workshops.


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LOCATION
Conference Venue Information:
Disney’s Swan & Dolphin Resort
1700 Epcot Resorts Blvd
Lake Buena Vista, FL 32830
1888-828-8850
Swandolphin.com

We have secured a room block at Disney’s Swan Resort for conference attendees. The hotel reservation link will be sent to you after you register for the conference.

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PRESENTED BY

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CONTACT

REGISTRATION

For questions related to event registrations, please contact:
Shallon Blackburn
Customer Service & Sales Manager

 

SPONSORSHIP

If you’re interested in sponsoring this event, please contact:
Hannah Lavelle

 

PROGRAM

For information on programming and speakers, please contact:
Brian Pittman
Strategic Program Manager