The Brand Journalism 2.0 Summit

A leadership roundtable on what’s working, what’s new and what’s next

Aug. 6-8, 2019 • Boorn Brook Farm • Manchester, Vermont


“You know how every company is a technology company? Well maybe on some level every company is a media company, too. There’s no point felling trees in forests if nobody hears them.”

–Felix Salmon, chief financial correspondent for Axios

No kidding. For those who have made the transition to brand journalism, your stories resonate with media, customers and employees, among other audiences. For those who haven’t, the silence can be deafening.

That’s why brand journalism, in less than a decade, has moved from a snappy catch phase to a must-have for any organization trying to tell its story in a distracted and overrun media marketplace.

Have you turned your communications department into a vibrant (and vital) newsroom? Are you thinking about brand journalism, but haven’t quite made the leap? Are you part of the way there and want to see what’s next?  Join us for this very special summit, hosted by Ragan Consulting Group and Ragan Communications, at glorious Boorn Brook Farm.

The Brand Journalism 2.0 Summit is designed specifically for mid- to senior-level internal and external communicators and content creators. Ragan screens and approves participants to ensure a vibrant conversation among outstanding industry peers.

Your registration fee is all-inclusive and includes:

  • Two room nights (room and tax) at a 4-star hotel (nights of Aug. 6-7)
  • A welcome reception on Aug. 6
  • Breakfast, lunch and snacks during the forum
  • Networking cocktails and dinner on first night of forum (Aug. 7)

All you pay (outside the registration fee) is your airfare

Price: $2,595 $2,195     Insider Price: $2,345 $1,945

Over three days of lively conversation and sharing, we’ll examine the best strategies, the latest ideas and new tools and approaches to storytelling, mixed in with some unforgettable experiences on The Farm.



Jim Ylisela

Co-owner and managing partnerRagan Consulting Group

Jim Ylisela is co-owner and managing partner of Ragan Consulting Group. He is an award-winning veteran Chicago journalist with more than 30 years of experience in newspapers and magazines, including the Chicago Sun-Times, the Chicago TribuneChicago magazine, The Chicago Reporter and Crain's Chicago Business. Ylisela won a dozen awards for investigative reporting and is the author of "Who Killed the Candy Lady?", an investigation into Chicago's greatest unsolved murder, the disappearance of candy heiress Helen Brach. From 1988 to 2001, Ylisela served on the faculty and was co-director of the Medill News Service at Northwestern University's Medill School of Journalism. With RCG, he works with communicators across industries to create brand journalism news sites, organize and train writers and editors and restore reporting (and creative storytelling) to internal and external communications.

Why you should attend:

Mark Ragan and I started talking about brand journalism, and then teaching it, around 2011 —and the results have been nothing short of spectacular:

  • Advocate Healthcare’s site, “Health e-News,” has 300,000-plus subscribers to its daily news feed.
  • Stories in “Blue Sky,” the news hub for Pittsburgh International Airport, are getting picked up by the local press, the trades and beyond.
  • Denver Water’s site, “Tap,” has become the go-to source for stories about climate change and other top-of-mind topics in the semi-arid West.

Register today and add your company’s name to the list.  

-Jim Ylisela


The Ragan Consulting Group


Boorn Brook Farm

Summit Venue:
Boorn Brook Farm
527 Benson Rd
Manchester Center, Vermont
Taconic Hotel (Ragan will book all rooms)
3835 Main St
Manchester, Vermont

About our host:

Boorn Brook Farm is a private estate in Manchester Center, Vermont, nestled between the Green Mountains and the Taconic Range, located just outside of charming Manchester Village.

Once the country estate and studio of famed painter and fly fishing enthusiast Ogden Minton Pleissner, Boorn Brook Farm has been restored to its original splendor. Situated on 53 acres of open meadows and old apple orchards with stunning views, Boorn Brook Farm is protected by Lye Brook National Forest, yet still within 5 minutes of downtown Manchester Center.