Free Webinar and
Demonstration

Using AI in Journalism and PR: Goldmine or Landmine
1-2 p.m. ET
Journalism • Public Relations • Internal Communications • Digital Communications • Executive Communications • Social Media •Content Creation • Strategic Communications • Writing
Artificial Intelligence is transforming the PR and journalism industries – and it’s crucial for businesses to navigate this new frontier quickly and responsibly, protecting themselves against vulnerabilities and unregulated usage. How can you responsibly use generative AI? What is the copyright on AI-created content? How can companies protect themselves and their communications employees? What are the ethical implications for journalists working today?
Join us on November 14 for a FREE webinar to learn practical strategies that you can implement today, all designed to help you navigate the evolving communications landscape. In addition, the CEO of PRophet, an AI-SaaS program, will lead an engaging discussion featuring real-world case studies.
You’ll learn:
- The AI Transformation: How AI is changing the field of public relations, journalism and other industries.
- Practical strategies and practices that companies can adopt right now to protect themselves and their communications employees.
- Case studies or examples highlight both positive and negative instances of AI usage in PR and journalism.
- A deep dive into the ethical implications that journalists are facing in their work with AI technology.
Top reasons to attend this webinar
- It’s FREE.
- You’ll receive all the slides and handouts.
- You’ll get access for you and your entire team to watch.
- You’ll have access to the recording for 12 months.
PRESENTER
Founder and CEO—PRophet Aaron Kwittken is founder and CEO of PRophet, an AI-driven PR DaaS platform owned by Stagwell. He is also founder and chairman of KWT Global, a highly acclaimed PR and brand strategy firm with offices in New York, London and Los Angeles. A proud George Washington University alum, Aaron serves on GW’s School of Media and Public Affairs advisory committee. He’s president-elect of PRSA-New York and past president of the Americas for the International Communications Consultancy Organization (ICCO); a former Board member of the PR Council; a former adjunct professor at NYU; writes for Forbes and The Drum; and is the creator and host of the popular Brand on Purpose podcast that features companies that do well by doing good. He has deep expertise in marketing technology, brand strategy, reputation management, crisis management and purpose-driven marketing. An endurance sports enthusiast, Kwittken puts social impact at the center of everything he does personally and professionally
MODERATOR
Special Projects Manager—Ragan Communications and PR Daily Jon Minnick is the special projects manager at Ragan Communications. He develops and oversees critical in-person and virtual conference programming, awards events, webinars and workshops for Ragan's vast audience of internal and external communicators, wellness professionals and human resources specialists. With nearly 20 years of experience in B2B media, he has consistently taken on the industry's new challenges to grow brands, successfully ensuring their long-term strength and profitability.

ABOUT PRophet:
PRophet is the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit prprophet.ai.
WHO SHOULD ATTEND?
You should attend this FREE webinar if you spend at least a quarter of your time in any of these areas:
Journalism • Public Relations • Internal Communications • Digital Communications • Executive Communications • Social Media •Content Creation • Strategic Communications • Writing
CService@Ragan.com or by calling 800-878-5331.