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Using AI in Journalism and PR: Goldmine or Landmine

Tuesday, December 5, 2023
1-2 p.m. ET

Journalism • Public Relations • Internal Communications • Digital Communications • Executive Communications • Social Media •Content Creation • Strategic Communications • Writing

Artificial Intelligence is transforming the PR and journalism industries — and it’s crucial for businesses to navigate this new frontier quickly and responsibly, protecting themselves against vulnerabilities and unregulated usage. How can you responsibly use generative AI? What is the copyright on AI-created content? How can companies protect themselves and their communications employees? What are the ethical implications for journalists working today?

Join us on December 5 for a FREE webinar to learn practical strategies that you can implement today, all designed to help you navigate the evolving communications landscape. In addition, the CEO of PRophet, an AI-SaaS program, will lead an engaging discussion featuring real-world case studies.

You’ll learn:

  • The AI Transformation: How AI is changing the field of public relations, journalism and other industries.
  • Practical strategies and practices that companies can adopt right now to protect themselves and their communications employees.
  • Case studies or examples highlight both positive and negative instances of AI usage in PR and journalism.
  • A deep dive into the ethical implications that journalists are facing in their work with AI technology.
Don't miss this unique opportunity!

Top reasons to attend this webinar

  • It’s FREE.
  • You’ll receive all the slides and handouts.
  • You’ll get access for you and your entire team to watch.
  • You’ll have access to the recording for 12 months.


Aaron Kwittken

Founder and CEOPRophet

Aaron Kwittken is founder and CEO of PRophet, an AI-driven PR DaaS platform owned by Stagwell. He is also founder and chairman of KWT Global, a highly acclaimed PR and brand strategy firm with offices in New York, London and Los Angeles.

A proud George Washington University alum, Aaron serves on GW’s School of Media and Public Affairs advisory committee. He’s president-elect of PRSA-New York and past president of the Americas for the International Communications Consultancy Organization (ICCO); a former Board member of the PR Council; a former adjunct professor at NYU; writes for Forbes and The Drum; and is the creator and host of the popular Brand on Purpose podcast that features companies that do well by doing good. He has deep expertise in marketing technology, brand strategy, reputation management, crisis management and purpose-driven marketing. An endurance sports enthusiast, Kwittken puts social impact at the center of everything he does personally and professionally

Allison Carter

Editor-in-ChiefRagan Communications and PR Daily

Allison Carter has built her career around content in all its forms. She cut her teeth during the early days of social media, helping small businesses create and execute content strategies across platforms. After a brief stint as an advertising copywriter with companies including Microsoft and Chase, she joined her hometown newspaper, the Indianapolis Star. Over seven years she worked as a social media producer, a trending content writer, and in her happiest roles, as an editor to talented reporters and photographers, helping figure out what audiences really want to read and keeping the legacy paper’s digital strategies sharp. She played a small role in the 2020 Pulitzer Prize-winning story “Mauled.”

She joined Ragan in 2022 and currently works as editor-in-chief for PR Daily. She lives in Indianapolis.

Patrick Kulp
Patrick Kulp

Senior ReporterMorning Brew

Patrick Kulp is a senior reporter covering AI and other up-and-coming technologies for Morning Brew's Tech Brew newsletter. He previously covered emerging tech as it relates to advertising and media for Adweek. Originally from the San Francisco Bay Area, Kulp graduated from UC Santa Barbara with a degree in economics and political science and is now based in New York.

Trishla Ostwal
Trishla Ostwal

AI and Tech Policy Reporter Adweek

Trishla Ostwal is an AI and Tech Policy reporter at Adweek.

Peter Loge
Peter Loge

Director and Associate ProfessorSchool of Media and Public Affairs, George Washington University

Peter Loge is an Associate Professor and Associate Director in the School of Media and Public Affairs at The George Washington University, a Senior Fellow at the Agirre Lehedakaria Center in Bilbao, the founding director of the Project on Ethics in Political Communication, and a strategic communication consultant. Loge is also an affiliated faculty member at the Institute for Public Diplomacy and Global Communication at The George Washington University and an Associate Fellow at Timothy Dwight College at Yale University.


Jon Minnick

Special Projects ManagerRagan Communications and PR Daily

Jon Minnick is the special projects manager at Ragan Communications. He develops and oversees critical in-person and virtual conference programming, awards events, webinars and workshops for Ragan's vast audience of internal and external communicators, wellness professionals and human resources specialists. With nearly 20 years of experience in B2B media, he has consistently taken on the industry's new challenges to grow brands, successfully ensuring their long-term strength and profitability.


ABOUT PRophet:

PRophet is the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit


You should attend this FREE webinar if you spend at least a quarter of your time in any of these areas:

Journalism • Public Relations • Internal Communications • Digital Communications • Executive Communications • Social Media •Content Creation • Strategic Communications • Writing


For questions, please contact customer service at or by calling 800-878-5331.