Whatever you write, you want to get your thoughts across as clearly and effectively as possible.
If you’re a novelist, you don’t want awkward word choices or repetitive sentence structures to distract your readers from the story.
If you’re a freelancer, you don’t want your work to seem sloppy or poorly edited.
If you’re a blogger, you don’t want readers to switch off because you’re too wordy.
The good news? If your writing isn’t as strong as you’d like, there are plenty of straightforward techniques you can use to improve it:
1. Cut unnecessary words
Here are two paragraphs that say the same thing. Which one is stronger?
In my opinion, the majority of freelancers should probably avoid working for free (or for a nominal sum) unless they are at a very early stage of their career and as yet have no pieces for their portfolio at all.
Freelancers shouldn’t work for free unless they’re just starting out and don’t have any pieces for their portfolio.
The second clearly states a stronger case.
If you’re writing a blog post, most readers will assume that it gives your opinion. You can be clear, firm and direct.
2. Avoid well-worn phrases