Strategies to maximize brand visibility in AI search

Consumers searching for products and information are increasingly relying on AI-generated summaries. Communications teams have to align content with AI-driven search algorithms to ensure your brand is recognized as a relevant player. 

“This is going to be something that should be on the radar of not just your search engine optimization folks, but really on the mind of your head of sales,  on the mind of your CEO, your CFO, because this might be the place where your future revenue for your company is coming from,” said Brian Snyder, chief innovation officer at Axicom, in a presentation at Ragan’s recent AI Horizon’s Conference.  

Here’s how organizations can rethink SEO and digital marketing strategies to stay relevant in this search ecosystem: 

The first step 

Snyder urged communicators to start shaping their AI reputation by testing responses.