A recent study by Trackmaven analyzed 1,423 Twitter accounts, 1.7 million tweets and the impact of visuals on Twitter. The Twitter accounts included Fortune 500 companies, big brands, and influencers, says Sabel Harris, lead marketing maven. The study produced some surprising insights about how to get more retweets.
1. Tweet on Sundays.
The difference between Sunday and the worst day to tweet (Wednesday) is small. On average, Sunday tweets get 0.168 retweets as compared with Wednesday’s 0.15 retweets.
2. Tweet between 10 p.m. and 11 p.m.
This is not Earth-shattering news, but the study also revealed that between 3 a.m. and 4 a.m. is the least effective time to tweet.
3. Use more hashtags.
According to the report, tweets with five hashtags get an average of 0.301 retweets as compared with 0.116 retweets for tweets with no hashtag. That is nearly a 300 percent improvement.
I just wonder how anyone could implement 11 hashtags!
4. Position your link 90 percent of the way through the tweet.