Study: Best times to post to Twitter, Facebook, and Tumblr

Twitter is good for afternoons; Tumblr is best after dark.

If you have a Tumblr, you had better be posting content. According to a Bitly analysis, Tumblr posts updated during those times—particularly on Sundays, Mondays, and Tuesdays—receive the most clicks.

Bitly is a service that shortens links so they can be shared and tracked on social media sites such as Twitter and Facebook. Recently, Bitly mined its data to determine which days and times are best to share content so they will go viral.

The service looked at posts on Twitter, Facebook, and Tumblr. All times are Eastern.

The best time to post to Twitter is in the afternoon, early in the week—from 1 to 3 p.m. Monday through Friday, according to Bitly. Avoid posting after 8 p.m. and, on Fridays, after 3 p.m.

“As far as being a gateway to drive traffic to your content, it appears that Twitter doesn’t work on weekends,” reports Bitly.

The peak traffic times, it adds, are from 9 a.m. to 3 p.m., Monday through Thursday.

Avoid posting to Facebook after 8 p.m. and before 8 a.m., and on the weekends. Your posts are less likely to gain traction, according to Bitly.

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