Study confirms execs resist social media because they’re afraid of change

The reason more companies don’t use social media? Company leaders are afraid to disturb the status quo.

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If you work for a company that doesn’t allow you to use social media to connect with customers or co-workers, a new survey may have the answer as to why.

To put it simply: Company leaders are afraid of change.

Silverman Research and Unilever recently surveyed 644 people from more than 30 countries to find out why more companies don’t use social media. Participants highlighted 16 different barriers companies face when incorporating social media, but they considered these four the most significant:

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