Social Media Study confirms execs resist social media because they’re afraid of change The reason more companies don’t use social media? Company leaders are afraid to disturb the status quo. By Kristin Long@KristinMLongJuly 16, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.