Internal Study: Employees’ online voices outweigh reputational risk Whether a company has an official social media presence or not, how employees talk about that company on networking platforms has a huge impact. By Kevin J. AllenOct. 9, 2013 SHARE Ragan Insider Premium Content This is contrary to the approach that many companies take, which is to view social media as a risk. One of the researchers, Joonas Rokk of Neoma Business School in France said in a statement: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.