Study: Facebook Timeline image more popular than wall posts

An eye-tracking study reveals where on brand Facebook pages users are most attracted.

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At least, that’s where the most eyeballs are drawn to on the new Facebook Timeline format, according to a webcam eye-tracking study conducted by EyeTrackShop for Mashable.

EyeTrackShop studied 30 people who were shown Facebook brand pages before and after the switch to Timeline, and found visitors looked at the cover image first and for the longest amount of time.

What was viewed last? Even after ads, logos and navigation buttons? Timeline content.

Here’s what else EyeTrackShop revealed, Mashable reports:

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