Study: Focus on forging ‘emotional connections’

Company cultures driven by ‘love’ and ‘joy’ are far more likely to facilitate positive relationships and deepen employee engagement. Here’s what internal communicators can do.

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Eschewing antiquated models of impersonal, top-down communication and draconian policies, company leaders are increasingly concerned with workers’ feelings and emotions. This is a good thing for businesses and employees, as highlighted by a study from Linjuan Rita Men, an associate professor of public relations at the University of Florida.

Men devised an online survey that asked employees to rate their company’s environment on aspects of “joy,” “love,” “fear” and “sadness.” She set out to find a correlation between companies’ “emotional culture” and the quality of “employee-organization relationships.”

Men elaborated:

Employees were asked to evaluate their relationship with the organization they work for in terms of trust, satisfaction, commitment and shared control.

A total of 506 workers participated in the study. Here’s a breakdown of the respondents:

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