Study: LinkedIn top social media site for journalists

Communicators and PR pros should be available and prepared for inquiries on social networks, survey says.

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When 92 percent of journalists have a LinkedIn account, there has to be a good reason. There is, and business leaders, representatives and PR pros should pay attention.

A new survey from Arketi Group found that the percent of journalists on LinkedIn has increased from 85 percent in 2009. Why?

LinkedIn provides an easy way for reporters to connect with sources.

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