Study: Millennials more likely to buy from brands with Facebook pages
And more than half research brands on social media, a new study says. Is your company ready to woo them?
According the study, 33 percent of millennials are more likely to buy from brands that have Facebook pages and mobile websites than non-millennials (17 percent).
With 79 million millennials in the United States, that percentage is nothing to sneeze at.
Instead of looking to traditional experts—those with professional or academic credentials—for recommendations, millennials look to peers or friends who have firsthand experience with a brand or product, the study says.
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