Study: Most online users are affluent, college educated

Popular belief says anyone can publish content on the Internet and become an influencer, but a new study shows that those without higher education are left out.

While many praise the Internet for uniting people from all over the world and making it easier than ever to publish content, the majority of today’s bloggers are affluent, college educated people.

A new study from the University of California, Berkley says:

“The results suggest that the digital divide between social media users is wider between the haves and have-nots than it is between young and old, and underscore growing concerns that the poor and working classes lack the resources to participate fully in civic life, much of which is now online.”

The study analyzed data from more than 41,000 American adults between 2000 and 2008. It found that college graduates are 1.5 times more likely to blog than high school graduates, and three times more likely to post an online rating or comment.

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