Social Media Study: Positive content most likely to go viral Content that evokes ‘high-arousal’ emotions—be it awe, happiness, or anger—is most likely to be shared. By Matt WilsonMay 30, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.