Social Media Study: Starbucks most socially engaged brand Starbucks attracts users with a message that caters to their ‘idealized self.’ All brands must follow suit, new study finds. By Matt WilsonMarch 28, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.