Study: To win over millennials, increase your digital presence

Want to entice twenty-something consumers? Don’t wait by the phone. Younger audiences are choosing to interact with brand managers via myriad online channels. Here’s how to adapt.

Ragan Insider Content

When interacting with brand managers online, millennials are paving the way for an abundance of consumers to move toward digital.

To drive brand loyalty, brand managers must strive for consistency in their customer outreach and response—and must do it across multiple channels.

Gone are the days of perfecting a single engagement approach, even online.

Brand managers who have found success online must continue to adapt to the various channels through which consumers are choosing to interact.

Data from The Northridge Group say younger consumers aren’t using three or four different channels to interact online simply because they like a healthy dose of variety. Instead, it has to do with a lack of patience.

Here are a few highlights from the study, and how brand managers can cultivate these younger consumers easily and expeditiously.

Time is always of the essence

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.