Survey: Communicators more valued than ever before
Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on their work. Now it’s time to secure your seat at the decision-making table.
Organizations value communications more than ever.
That’s according to the 2021 JOTW Strategic Communications Survey conducted by Ned’s Job of the Week and Sword and the Script Media.
The fourth annual survey polled 300 communications professionals and found in the wake of a tumultuous year, 80% “agree” or “strongly agree” organizations now place a greater value on communications.
When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. More than half (64%) of respondents anticipate their organizations will adopt a hybrid work environment.
“This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim, a PR, marketing and social media consultant at Words For Hire, LLC and the president of Solo PR Pro.
Shonali Burke, President & CEO of Shonali Burke Consulting, Inc., agreed.
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