Survey: Communicators pinpoint the hottest trends and tactics

Respondents identified storytelling, content marketing and ‘thought leadership’ as preeminent PR strategies in 2018 and beyond.

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According to a recent survey conducted by Ned Lundquist and Sword and the Script, paltry, unstable budgets would appear to be a chief source of night terrors, but that’s far from the only concern for communicators.

One hundred fifty-five respondents—mostly “senior in-house or corporate communications professionals with extensive experience in the field”—weighed in on which issues, strategies and trends are increasingly crucial or waning in importance.

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