Survey: Internal social networks won’t replace email

Email remains a daily tool for communicators, despite the popularity of social media, a survey reveals. Specifically, email is the preferred way to deliver crucial information to employees.

Ragan Insider Content

You might think that email wouldn’t hold long-term promise as a communications channel for health care organizations.

After all, doctors, nurses, and other frontline employees often don’t have computer access or time to monitor their inboxes during their shifts.

Still, asked whether internal social networks will replace email at Kaiser Permanente within the next five years, senior communications consultant Vanessa J. Granville doesn’t see it happening.

Although most communicators doubt that their social networks will make email obsolete, organizations have moved beyond viewing email as simply a way of pumping out messages to employees, according to the survey “Email Best Practices” from Newsweaver and Ragan Communications.

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