Can one state be considered a PR microcosm? If so, the news from a Public Relations Society of America New Jersey Chapter survey gives a hopeful outlook, but it’s not perfect.
The organization, working with Wakefield Research, asked 100 executives in the Garden State about their PR budgets for 2015. Forty-three said they were planning to boost budgets; just nine said they would lower spending on PR. (Though it isn’t stated in the report, that would indicate that at least quite a few of the remaining 48 plan to keep their budgets the same.)
Of those expecting an increase, nearly three-fourths said they’re “seeing a greater value in PR.”
Now, the bad news: 59 of the respondents “do not fully understand the role and capabilities of PR,” the report states. From the press release: