Survey: Small businesses funneling money, time into social media

A recent survey found smaller organizations have increased their social media time and budgets, yet seem reluctant to branch out to the newer online platforms.

According to a new survey of nearly 500 small-business owners from online marketing firm VerticalResponse, small businesses are starting to funnel more time, money, and energy into their social media efforts.

Owners and CEOs spend much of that time using social media themselves, but is this uptick enough? Should small companies—which tend to focus on the big sites, Facebook and Twitter, and ignore smaller social media sites—branch out?

Ragan.com asked a few social media experts and small-business representatives to analyze the results.

43 percent of small businesses spend at least six hours per week using social media.

“There is no scientific calculation as to [what] amount of time is necessary on these sites,” says Jayme Pretzloff, online marketing director for Wixon Jewelers. “However, you get what you give.”

Different businesses and projects will need varying amounts of time, he says.

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