Sports teams retain their fans by winning. Movie directors captivate their audience by entertaining. And corporations? They engage employees by communicating.
The IABC Research Foundation recently surveyed nearly 1,000 corporate communicators on the topic of employee engagement. An employee’s direct supervisor and internal communication most influenced employee engagement.
Survey respondents blame decreased employee engagement on poor morale (49 percent), poor management/leadership (48 percent), downsizing (38 percent) and a change in leadership (26 percent).