Sports teams retain their fans by winning. Movie directors captivate their audience by entertaining. And corporations? They engage employees by communicating.
The IABC Research Foundation recently surveyed nearly 1,000 corporate communicators on the topic of employee engagement. An employee’s direct supervisor and internal communication most influenced employee engagement.
Survey respondents blame decreased employee engagement on poor morale (49 percent), poor management/leadership (48 percent), downsizing (38 percent) and a change in leadership (26 percent).
Other key findings:
- Emails and intranet are the most popular workplace communication methods for employee engagement.
- Survey respondents cited a new culture or work environment, increasing productivity and retaining top talent as their three most important goals.
- More than half of respondents said that content-sharing tools (such as employee profiles/bios and news feeds) were added to their intranets within the past five years.
“Organizations are committing themselves more deeply to effectively engaging their employees, knowing that this is the key to meeting their productivity, retention, and overarching business goals,” Bob Carr, principal of Buck Consultants, said.