Social Media SXSW car crash changes the tone A drunken driver fleeing a traffic stop crashed through festival barricades and killed two people. On-site images flooded social media, and organizers used Twitter to reach out to witnesses. By Matt WilsonMarch 13, 2014 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.