Relationships with reporters are just like any other friendship. Without care and effort, it will wither. Here’s how to rekindle the spark.
Some industry insiders say the press release is dead, but others believe it still has its place in your media relations efforts. Here’s how to get the most out of this old school tactic.
Tell a story. Make news. Work as a team. As Trump calls for the establishment of a Space Force, we consider comms lessons beyond this world.
The media company recently sold its California publications, including the Los Angeles Times. The new owner says he ‘always thought Tronc was a silly name.’
The spray-and-pray approach is pretty much a waste of time—and it certainly doesn’t constitute a full strategy. Here’s guidance on the proper way to compose and use this much-maligned tool.
Enter PR Daily’s 2018 Media Relations Awards. Prove you’re an expert in your field and get ahead in your career. Your last chance to enter is June 13.
All the poise and style won’t cover for a flawed exit from your media appearance. Here’s how to prepare executives and spokespeople so they don’t flub the finale.
Offering readers tailored content and personalizing your outreach can increase engagement; shoddy or careless efforts, though, will only do damage.
