That’s what Target CEO Gregg Steinhafel said in an interview on CNBC Monday morning as the big-box retail chain attempts to ease customer worries after news that 70 to 110 million of its customers—far more than the 40 million reported last month—were victims of credit card data theft.
Steinhafel said, “I’m personally very sorry that this whole event even happened,” adding that Target is “going to make significant changes” in light of the huge breach. He said the breach was the result of malware in the store chain’s point-of-sale registers.
“Clearly, we’re accountable and we’re responsible. But we’re gonna come out at the end of this a better company,” he said
Beyond that, Target has taken out full-page ads in newspapers with that same message.