PR The 10 most buzzed about brands in America in 2012 Subway topped the annual list for the third straight year—despite its ‘footlong’ shortfall. By Michael SebastianJan. 31, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.