Apple and Google might be two of the world’s most valuable brands, but they’re no longer among America’s favorites.
The two tech companies fell off the list 10 top-perceived brands in the first half of 2013, according to YouGov BrandIndex research.
Ford, which held steady in sixth place last year, has landed the top spot for 2013. YouGov credits Ford’s rise in the ranks to the popularity of its Focus model and its “And is better” advertising campaign.
Amazon had the distinction of making the list twice. Not only did Amazon.com itself score a No. 2 spot on the list, but its Kindle brand came in at No. 9. How’d Kindle get there?
“All Kindle Fire users in America were given 500 Amazon Coins worth $5 for free, which perhaps boosted the brand’s reputation among customers,” the YouGov report states.
Here’s the top 10 list:
4. History Channel