The 12 most effective ways to generate leads on LinkedIn

With nearly 150 million users (more than 50 percent of which are business owners, managers, senior management, and C-level executives), LinkedIn delivers a ready-made professional audience you can tap into to further your business development.

Before we dive into how you can create leads from LinkedIn, keep in mind that, as with other social networks, one of the keys to success is to use the site often. I’ll talk about this more later—especially when it comes to your profile—but you want to check in on and engage with LinkedIn on a daily basis, if not more often. It may be tough to find the time, but in my experience, diligent use of the site can pay off in a big way. It’s an incentive that likely makes up for the investment of your time and resources.

Without further ado, let’s dive into the 12 most effective ways to generate leads on LinkedIn:

1. Your profile

This is a no-brainer, right? Your profile is the core of your LinkedIn presence, and if it’s not up to par, you need to make time as soon as possible to refine and complete it.