The ABCs of winning followers on social media

Brands like Wendy’s and KFC are grabbing kudos for their style and swagger on social media. Here are three rules for replicating their success.

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With every witty comeback or flawless roast, a millennial consumer is won.

Whether you call it “going viral” or “increasing customer engagement,” some brands just win on social media.

Like digital curb appeal, social media draws in consumers by showing an attractive exterior. However, digital curb appeal isn’t a fa├žade, but a reflection of the brand’s unique values. Just as an elaborate window display fronting a dismal interior angers shoppers, social media must lead consumers to a company whose values match its projected brand.

Here are the ABCs of mastering digital curb appeal:

1. “A” is for authenticity.

Authentic brands are human brands. An organization’s social media presence shouldn’t reflect a corporate machine; it should have a human quality, which can be achieved through responses to followers and their concerns.

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