The purpose of this article is to tell you what research says about the best time to tweet, and show you how to tailor your tweets to your followers’ habits.
Time of day
According to the “Twitter vs. time infographic” by Lemon.ly, most traffic on Twitter occurs between 9-11 a.m. and 1-3 p.m. EST. According to Dan Zarrella‘s research, the best time to tweet is 5 p.m. EST.
The takeaway: Tweet throughout the day, with an emphasis toward later in the day.
Pulling data from Zarrella, the “Science of social timing infographic” shows the breakdown of tweets in the United States. Forty-eight percent of tweets are from the Eastern time zone, 33 percent are from the Central time zone, and 14 percent are from the Western time zone.
It is important to remember that nearly 80 percent of the general U.S. population lives in the Central and Eastern time zones.
The takeaway: Consider the Eastern time zone when you tweet.
Day of the week