Despite Dove’s strong denial, the blogosphere buzzed over claims the company fabricated its Real Beauty campaign
The blogosphere rippled after a famed photo airbrusher claimed he retouched pictures for Dove’s Campaign for Real Beauty—a claim Dove later denied.
“Do you know how much retouching was on that?” Pascal Dangin told The New Yorker. “But it was great to do, a challenge, to keep everyone’s skin and faces showing the mileage but not looking unattractive.”
Unilever-owned Dove skincare launched its Real Beauty campaign to show women—particularly young ones—the beauty of real women (read: not models). One part of this campaign is an immensely popular YouTube video showing how an everyday woman can be transformed into a billboard model.
It seems the potentially devastating mass media coverage of Dangin’s admission were avoided thanks in part to Dove’s PR firm, Edelman. Less than 24 hours after news broke Edelman issued a statement on behalf of Dove denying the charge.