The Blog DoggerNike’s viral video is a fake—so what? Bloggers question the ethics of Nike’s phony (but amusing) Kobe Bryant Web video, plus encyclopedias bite back. By Michael SebastianApril 30, 2008 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.