The Blog DoggerThe blog PR pros should be reading

If you aren’t reading Gawker, you aren’t doing your job

What is Gawker? It’s a blog started in 2003. About 50 percent of the dozens of daily posts cover public relations, marketing, advertising and rumors about New York’s media circus. The other 50 percent deals with pop culture and celebrity gossip.

All Gawker posts are fueled by often-ribald observations that include sarcastic commentary and knife-in-the-back critiques. The site’s four reporters cut so close to the bone with their posts they sometimes spark response from industry heavyweights like Richard Edelman.

But I’m not an industry heavyweight (yet), why should I care, you ask? Because Gawker bloggers are talking about your industry—and so are the dozens of comments each posts gets.

Take a look at these three recent posts—and their comments—taking pot shots at the PR and communications industry:

What else do these posts have in common? Their author, Hamilton Nolan, Gawker’s man covering the corporate communications beat. He’s a former PR Week writer—and he oozes snarky wit.