Uncategorized The Blog DoggerWhy is no one measuring PR in Second Life? Bloggers question the virtual world’s ROI while hyphens get slaughtered, engagement gets stoned and one conference got Scobleized. By Michael SebastianOct. 23, 2007 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.