The Blog DoggerWould you pay a blogger to write about your company? The blogosphere is alive with chatter after K-Mart gave bloggers a $500 gift card to write about the store. By Michael SebastianDec. 17, 2008 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.