Video is back with a vengeance—but the vast majority of it is utter rubbish. What are we going to do about it?
Internet video and YouTube: It’s the one fad even the most curmudgeonly communicators don’t bother to fight. (We know; because that’s us!) Why do we go along so readily with those who say, “It’s all about video these days”?
Because aside from the broadband growth that has allowed video to stream so smoothly on the Internet, the trend toward a video-heavy media mix fits in so nicely with the current TV-obsessed culture and our view of the ADHD-addled future.
So as our corporate communicator readers have plunged into the video business, we Ragan goons have more than gotten into the act. Our publisher has created MyRaganTV as a place for communicators to post their videos. Our editors have gone begging for videos from correspondents. And our writers nodded eagerly in agreement with the principle that one day soon, all our stories will have video and audio components.