Crisis Management The Domino’s effect: The potential danger of ignoring social media Hoax or not, a vile viral video has sullied the pizza maker’s name. Is Twitter the way to reverse the damage? Or is it too little too late? By Jessica Levco@raganreporterApril 16, 2009 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.