The worst thing you could do is let your page sit idle. Google recently announced that it heavily integrates Google+ into Google search, which makes it all the more important to optimize your page and get involved on the social network.
Here are the five first things you should do with your Google+ business page:
1. Optimize your page for search engine optimization (SEO).
As I said above, one of the most powerful features of Google+ is Google’s search. Perform the steps below to make your page attractive to Google’s search bots.
Hint: To edit your page, select the profile view and click the “edit profile” button. Then, click in the area you want to edit.
Verify your page with Google. Unlike your Twitter handle, there can be any number of pages with the same name as yours. The good news is that Google provides a way to verify your page as your brand’s official page. Verified pages have priority in search rankings over non-verified pages. This is the best way to protect your brand.