Marketers often overlook one social medium that they shouldn’t—Flickr.
When most people develop a social media campaign, they usually go to Facebook and Twitter. This is done with good reason since marketing through these platforms is simple and the total number of people invested in these communities tend to be large.
However, here are half-dozen reasons for adding Flickr to your next campaign.
1. People are visual. You’re able to tell a story in a way you can’t through other mediums. Let’s face it: People like to look at pictures. Plus, the change of scenery that images offer is nice. We stare at text all day; mix it up to create more ways to engage with and inform your audience.