PR The good and bad of Martin Luther King Day marketing Re-releasing a movie that focuses on America’s racial history on the holiday seems just fine, but promoting clothing sales, mixed drinks, and twerk parties is ill-advised. By Matt WilsonJan. 20, 2014 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.