The latest SEO trends can guide your content strategy. Here’s how.

The best practices of search engine optimization are always changing, requiring marketers to change their strategy with each new update that Google makes to its algorithms.

Many of these updates can seem esoteric and untranslatable to a lay person. Thankfully, the “State of Search 2022” report from Semrush offers some insights that can inform your content strategy right away.

[RELATED: Make sure your team is up to date on the latest skills, strategies and practices. Learn more about Ragan Training.]

Let’s take a look.

Embrace these topics holistically to encourage more search traffic

As part of Semrush’s analysis of search traffic increases, the study broke down the top 100,000sites by industry and calculated search traffic by category. It found that, from 2020 to 2021, all search traffic grew by 4%. When broken down by industry, travel and leisure saw the greatest increase in search (20%), followed by food and restaurants (12%), financial services (11%) and logistics (9%). The only search categories that saw a negative trend were online education (-8%) and education (-5%).

Courtesy of Semrush