Get better results by making your story ideas brief and focused
You thought you had pitching down. You’ve written clever press releases and e-mail pitches, and you can cold-call with the best of them. Face your next challenge: Twitter, and a whole new way to pitch, using 140 characters or fewer.
Don’t worry, twitpitching isn’t difficult, it just takes some research, an informative link, and a lot of editing. As more and more journalists join Twitter, the popular social media site offers an opportunity for PR professionals and corporate communicators to form a relationship with their media counterparts, along with a forum in which to pitch story ideas.
The term “twitpitch” was coined about a year ago when social media consultant Stowe Boyd asked that PR pros pitch him at the Web 2.0 Expo via Twitter. He used the hashtag #twitpitch to make the pitches searchable and trackable, and found that the short pitches were a success. He liked them so much that he began requiring companies to pitch exclusively via tweets.