The ‘most damaged’ brands in America

Guess what—or who—is No. 1?


Here’s a list that no company wants to populate: America’s nine most damaged brands.

The website 24/7 Wall St. published the list, basing its claims on recent negative sentiment in the press and in social media.

From 24/7 Wall St.:

“The brands on this damaged brand list often rose based on lofty claims, and fell when those claims were not realized …

“For our purposes, a brand doesn’t have to be a product or service. People can be brands. Famous sports figures count on their images for large endorsements.”

Here are the nine brands, in descending order:

9. American Airlines
8. Nokia
7. Netflix
6. Airbus 380
5. Rush Limbaugh
4. Greece
3. New Orleans Saints
2. Chevy Volt
1. Keith Olbermann

Read the full story at 24/7 Wall St.

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