Greetings, communication pros and masters of prose.
Let’s explore some notable stories from Jan. 17-21, 2022—and extract a few useful messaging takeaways along the way:
1. Will you be dining ‘al desko’?
We here at Ragan have been dunking on corporate jargon since the 1960s. With all the progress we’ve achieved as a society since then, you’d think we’d have drilled down into more precise language and closed the loop on this confounding tradition of communicating in the most excruciating, robotic manner possible.
But lo, what is that in the distance? New bizspeak claptrap, you say? Come, let us smite these silly words posthaste. Hang on, before we do, let’s put a pin in that.
According to The New York Times, the pandemic is ushering in a new era of jargon. Annoying as it might be, there’s a reason why we coin new terms—especially amid “unprecedented” times such as these. NYT writes: