Name the first things that pop into your head when you think of Facebook. Finding old friends, maybe? Sharing pictures? Sending promotional messages through a fan page? Privacy issues?
What about internal communication? For some industry pros, Facebook’s private groups feature has proven useful.
“Everyone knows Facebook,” says Arik Hanson of ACH Communications. “They know how to use the tools; they know how it operates.”
Still, there are limitations when it comes to using Facebook for corporate communication, and still other options for internal social networking. Ragan.com asked some pros to weigh the pros and cons.