The pros and cons of using Vine

Many brands are jumping to use Twitter’s new video app, but is it worth the time and effort to learn a new platform? Here’s what you need to know.

Ragan Insider Content

The buzz keeps growing around Vine, the video-sharing application Twitter rolled out in January. The app, currently compatible with the iPhone and iPod Touch only, allows users to capture and compile several frames into a 6-second looped video.

Shortly after Twitter unveiled the app, Ann Handley of Marketing Profs raved, “Here’s the truth: I haven’t been this excited about a new social platform since I joined Instagram two years ago.”

Handley isn’t alone in her excitement about Vine. Brands have been quick to jump on the bandwagon. General Electric, “Wired,” “Rolling Stone” and Urban Outfitters are only a few of the recognizable brands that have integrated the latest social media craze into their overall marketing strategies.

Though Vine has been receiving a tide of positive feedback, is it worth saddling your business with yet another social media platform?

Here are the pros and cons of Vine versus more established video platforms like YouTube.

Pros:

1. It’s easy to use.

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